Category: Mobile App Development

People have a lot of choices when it comes to mobile apps today, which is part of the reason anywhere from 80 to 90 percent of the mobile applications found in app stores are abandoned by users after just one use. Today, the professionals from Saba SEO—the experts in Internet marketing San Diego companies have trusted for more than a decade—are going to put the spotlight on four ways you can boost your odds of enjoying outstanding mobile app success.

1. Be All About the User Experience

User experience (UX) should be front and center when it comes to creating a mobile app. After all, you want people to be impressed enough with your app to keep using it—and maybe even spread the word about it to others. Top-notch UX typically means:

• Having a simple, straightforward user interface
• Showing some restraint regarding how many features you include
• Including as many native components as possible to increase device compatibility

2. Make Sure You Have an Awesome Search Feature

The average attention span these days is somewhere around 5 seconds, so if you want users to remain engaged with your mobile app, make navigation as easy as possible. Having a prominent user-friendly search feature is especially essential if you have a more complex app.

3. Offer Easily Accessible Customer Support

Many mobile app developers make the mistake of thinking all they need is an all-encompassing FAQ page to take care of commonly asked questions users might have. But users tend to have more unique questions based on their own experiences with an app, so you’ll be better off if you include a customer support feature in your app.

4. Don’t Overlook the Importance of Testing

If you don’t want to have an app that’s forgotten about after the first use, don’t skimp on testing. Quality assurance is important when it comes to the nuts and bolts of your mobile application, but also consider things like:

• What your app actually looks like from the user’s point of view
• How easy it is to use
• Whether you can hold back on certain features until users get accustomed to the main ones

For top-notch advice on creating a successful mobile app for your business, call on the knowledgeable professionals at Saba SEO, a premier digital marketing, web design, and SEO company in San Diego. We’ve worked with businesses around the world to develop state-of-the-art mobile apps, websites, social media campaigns, and SEO strategies. For expert advice on boosting the revenue-generating potential of your mobile app, call one of our specialists today at 858-277-1717.

Google’s App Store officially launched in 2008. More than a decade later, 21 percent of millennials report opening mobile apps 50-plus times each day. Additionally, more than half of all mobile device users spend their time in apps. These are just some of the stats that show how much mobile app development has changed the world. The experts at Saba SEO, an industry-leading San Diego web development company that specializes in mobile SEO, explain some of the other notable ways mobile app development has rocked our collective world.

Access to Instant Info

Mobile apps give people instant access to anything they need to know about a business from any device that has the appropriate app installed on it. If you’re a business owner, you can definitely benefit from mobile apps created for any of the following purposes:

• Helping customers quickly find deals while they’re physically in your store
• Providing instant directions to your business
• Sending instant notifications to existing customers about pertinent info related to your business (e.g., new product arrivals, sale items, or instant opportunities to save)

Constant Communication

Communication has never been easier, thanks to mobile apps. They can allow your customers to check in socially when visiting your physical location, post about the amazing purchases they just made, or spread the word immediately to friends with instant messages. Mobile applications can also be developed specifically to provide personalized customer support. On a personal level, mobile apps can help people communicate by:

• Finding friends currently in-app or on social media
• Video chatting from anywhere
• Carrying on in-app conversations

Increased Productivity

Mobile apps can now be developed to handle a variety of work-related tasks in ways that are more efficient and cost-effective for businesses. They also allow employees to be constantly plugged in. Granted, this isn’t always great when it comes to work-life balance. Still, mobile apps can be much-appreciated assets when you’re on business trips or working from home.

One other way mobile app development has changed the world is by making it easier for all types of businesses to benefit from well-designed mobile applications. Tools such as Android Studio, AppCode, and React Native have also leveled the playing field by making the app-creation process less demanding and more budget-friendly.

If you need help creating a great mobile app for your business, reach out to the professionals at Saba SEO, one of the top digital marketing companies in San Diego. We help businesses all over the world develop state-of-the-art mobile SEO designs, websites, PPC campaigns, and SEO strategies. To get started on your mobile app, call one of our specialists today at 858-277-1717. 

When creating a mobile app, most businesses want to streamline the process as much as possible while also reducing the risk of overlooking errors that could interfere with the user experience. One way to do this is to take advantage of React Native, Facebook’s open-source framework for mobile app development. The experts at Saba SEO, an industry-leading mobile SEO and web design company in San Diego, offer some of the top reasons React Native is pretty much essential for building mobile apps today.

It’s Budget Friendly

Because of the way React Native is designed, it can easily streamline the mobile app development process. This is especially beneficial for smaller businesses that don’t have extensive in-house resources and are looking to save time and money.

It’s Adaptable to Multiple Platforms

With React Native, the same code can be used for both Android and iOS applications. You won’t have to worry about sorting through the various nuances of different coding languages, which reduces the odds of having to deal with coding error headaches.

It’s Not Extremely Complex

React Native presents a pattern for development that’s less complex than traditional frameworks. What you’ll end up with is a quick, responsive outcome and an appealing user interface (UI). Plus, the same foundation-level programming code is used for both Android and iOS operating systems.

It’s Easy to Learn

The sequence of codes needed to build a mobile app with React Native is easy to understand, and it even has a very user-friendly manual. If you have an IT staff already handling your web pages, they should be able to use React Native to take care of your mobile app needs, eliminating the need to hire more staff just to create your app. 

React Native is also highly adaptive, meaning it performs well in multiple mobile environments on different devices, allowing you and your intended users to benefit from an application that’s more flexible and agile. It essentially behaves like a native app on whatever device it’s used on. Plus, React Native uses significantly less memory space. Lastly, it’s a development tool that allows you to easily remove bugs and boost the efficiency of your mobile app as necessary.

If you need help building a high-quality mobile app for your business, reach out to the experienced professionals at Saba SEO, a leading San Diego SEO agency. We’ve worked with businesses worldwide to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app, call one of our specialists today at 858-277-1717. 

More than 60 percent of adults in the United States now own smartphones. This number is up more than 30 percent from 2011, meaning there’s a larger audience for mobile apps in 2019. In fact, device users spend most of their time using apps, so you absolutely want to make sure you’re increasing your odds of building a successful mobile app if this is what you’ll be investing in for your marketing and engagement needs. Here are some tips to keep in mind, brought to you by the experienced professionals from Saba SEO, one of the top digital marketing companies San Diego businesses rely on for world-class innovation and expertise.

Understand Your Potential Users

No matter how great your mobile app idea looks on paper, you should still know exactly who will be using it and what they’re likely to expect from it. Google Play alone has more than two million apps, so there’s a lot of competition out there. During the market research phase, get to know what matters most to your users by:

• Checking out mobile apps your competitors already have available
• Using your social media platforms to conduct informal surveys to determine what your customers would like to see in a mobile app related to your business
• Using your email lists to conduct polls and send questionnaires to further determine what your target audience prefers

Develop a Solid App Strategy

Once you’ve collected the results of your market/target user research, put together a strategy for building your mobile app. First of all, decide which steps you can take internally and what you’ll need outside help with so you can put together a realistic budget. Next, make sure you know the following details before the design and building processes get underway:

• Why people would want to use your mobile app
• What the user’s journey will be when using your app’s various features
• What the “awesome” and unique features of your app will be

Lastly, boost your odds of building a successful mobile app in 2019 and beyond by testing and retesting before you make it available to your target audience. Once your app is up and running, pay attention to how your mobile application is being used so you can see what features people are using most and which ones might need some adjusting to improve the overall user experience (UX).

For expert advice on creating a successful mobile app for your business, reach out to the knowledgeable professionals at Saba SEO, a premier digital marketing, SEO, and web design company in San Diego. We’ve worked with businesses around the world to develop innovative, state-of-the-art apps, websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app, call one of our specialists today at 858-277-1717.

Mobile apps are designed to bring convenience to users looking to complete various tasks on the go, so it’s only natural that many businesses have embraced the use of mobile applications for the purpose of connecting with new and existing customers. Still not convinced? The experts from Saba SEO, one of the most innovative digital marketing companies in San Diego, invite you to take a moment to consider why you need a mobile app for your business.

Boost Visibility

Mobile users spend almost 90 percent of their time using apps. And, on average, people use their smartphones for more than 2 hours a day. These stats show how much brand visibility can be increased with a mobile app for your business. You could then be rewarded with:

• Greater brand awareness
• Increased engagement
• Productive lead generation

Encourage Loyalty

In-app ads, promotions, and purchasing opportunities can be more impactful for your business than email campaigns, colorful roadside banners, and even social media ads. Engagement with a mobile app encourages people to be loyal to your brand. Plus, there are many additional ways to inspire customer loyalty with an app. Options include:

• Sending promotions and coupon codes
• Having an in-app reward system for customers who physically visit your business
• Offering exclusive alerts when new items arrive

Make Direct Marketing Simpler

At one time, a direct marketing campaign involved a lot of work and expense to do things like print materials and hire and train a sales staff to deal with customers in certain areas. A mobile app can achieve the same goals in a simpler and more effective way. Some of the features you could have in your app to help you achieve your direct marketing goals include:

• Basic info about your business
• Booking forms
• News feeds related to your business or industry
• Push notifications to provide reminders about your services, promotions, rewards programs, and other aspects of your business

Creating a mobile app for your business will involve an initial investment on your part. However, an application created with your business and customer base in mind can easily produce revenue that far exceeds your investment. What’s more, the right approach to design can allow your app to be adjusted to meet changing user needs and marketing objectives.

If you need a state-of-the-art mobile app for your business, reach out to the online marketing experts at Saba SEO. We’re service-focused professionals with unmatched experience in web development, digital marketing, social media, and SEO. San Diego businesses and companies all over the world trust our expertise when they need innovative websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on creating your mobile app, call one of our specialists today at 858-277-1717.

Mobile apps are convenient and easily accessible, which is why more than half of all smartphone and tablet users spend most of their time using apps. Of course, this doesn’t mean websites are useless. A well-designed website can be a great asset for any business. However, if you’re looking to get the most return on your investment, a mobile app can be a smart and rewarding choice. The experts at Saba SEO, an industry-leading mobile SEO and web design company in San Diego, offer a few reasons a mobile app may be the right option for you.

Profit Potential

Mobile apps can be set up in a way that allows people to easily make purchases or submit orders for your business’s products or services. This is an especially beneficial option when someone who’s looking for what you happen to offer is ready to take action. For example, Domino’s Pizza now receives more than half of its orders through its mobile app.

Push Notifications

Your website can’t reach out to searchers and say, “Hey, come visit me now! There’s a great deal you need to know about!” But your mobile app can do this if you use push notifications, which can be sent at any time to your app’s users to:

• Encourage customers to come back and check out your app if they haven’t been active in a while
• Send alerts about new deals or discounts
• Distribute coupons or promo codes
• Send reminders about purchases that have yet to be completed (e.g., abandoned carts)

Customer Service Perks

More than a billion people worldwide have mobile devices within arm’s reach at all times, which means it’s easier to be more attentive to your customers’ needs with a mobile app than with your website, even if it’s optimized for mobile viewing and use. Customer service options via mobile apps can include:

• Direct access to live chat capabilities with an in-app messaging tool
• In-app native FAQs that address common customer questions
• An automatic follow-up system to ensure all customers needing assistance are tended to in a timely manner
• Collection of basic customer info so a live person doesn’t need to ask for this info before addressing a customer’s concern

Sure, you can go with a Web-based app that’s accessible from your website, but mobile apps are better at processing user info. Plus, mobile applications store data locally on users’ phones, which means they’re often faster to access than websites. Keep in mind that a delay of just 2–3 seconds keeps some customers from completing purchases or placing orders.

If you need help creating a winning mobile app for your business, reach out to the experienced professionals at Saba SEO, a premier San Diego SEO agency. We’ve worked with businesses all over the world to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app, call one of our specialists today at 858-277-1717.

Google constantly changes and updates their algorithm, and an upcoming update will make the search engine “mobile first.” Before this update, the ranking systems used the desktop version of every site to determine the site’s search rankings. However, mobile sites are often different from desktop sites and sometimes have less content. If a mobile user makes a search, Google currently uses desktop sites to determine the best results. When the mobile user selects a result, however, they’ll go to the mobile version of the site, which may not have any of the information they searched for.

Most search engine users today use their smartphones rather than a laptop or desktop computer. This change to the Google algorithm prioritizes mobile sites, which ensures that mobile users will see relevant search results. If you have a strong mobile app or website that contains as much information as your desktop site, this can help your SEO rankings soar.

Because Google will now examine mobile rather than desktop sites, mobile sites with less information or content will see a decline in search rankings. You can improve your search rankings by making sure the mobile version of your site is just as strong as the desktop version.

Google’s algorithm also uses mobile design to determine search engine rankings, so ensuring the design of your site appeals to mobile users will improve your online visibility. Most mobile users can’t view Flash on their phones, so consider removing any Flash elements from your site. Pop-ups are also frustrating and inconvenient to handle on mobile sites. You should also make sure your mobile website is “finger friendly” since most users must navigate with a finger. It should be easy to scroll through your mobile site and tap on links.

Google’s “mobile first” change helps mobile users get the best search results. If your mobile site already matches your desktop site and is easily navigable, you will likely benefit from this change. If your mobile site has less information or fewer features than your desktop site, consider making some changes so your search rankings don’t suffer.

If you need help developing a mobile app or boosting your site’s SEO ranking, turn to Saba SEO. We are the leading digital marketing and web development agency in San Diego, and our experienced experts will happily walk you through the process. Just call (858) 277-1717 or check out our website to learn more.

Much to the dismay of some WhatsApp users, the once ad-free encrypted instant messaging platform will soon become a tool for businesses to better connect with potential consumers. On a positive note, a move by Facebook, which acquired it in 2014, will make those ads more relevant to WhatsApp users. The social media giant will provide access to Facebook user data to help businesses place less-intrusive ads – vital for successful online marketing.

Access to an Extensive Audience

It’s estimated that nearly 20 million people use the WhatsApp mobile app in the United States alone based on projections of current volume. What this means for businesses is that they now have the potential to tap into a diverse and extensive audience with targeted ads. It could also provide:

• Increased opportunities to reach mobile browsers
• Access to reliable user data when planning ad buys
• Ability to create more browser-friendly content

Addressing Privacy Concerns

There is an understandable reluctance among online browsers to share personal information, a fact that has been confirmed by multiple surveys in several countries around the world. Facebook has similarly dealt with privacy pushbacks with many users reluctant to share information they deem too personal due to rising concerns over identity theft, which affects approximately 15 million Americans annually.

Overcoming User Reluctance

The reluctance some users may have with added exposure to marketing efforts presents some challenges for businesses. Performing ad tests is one cost-effective way to determine how users of the popular platform will respond to various advertising attempts before launching a full-scale campaign.

Many WhatsApp users have already opted to provide their phone number in exchange for free text messaging via the app. This doesn’t necessarily mean those same users are thrilled about Facebook getting a hold of their data, but it does show some willingness to be flexible. For businesses, this means a need for well-researched ad buys while tapping into this newly available audience.

If you have a mobile app idea you are thrilled about and need to discuss our san diego mobile app development services or just want to learn more about the latest in online marketing, contact Saba SEO at (858) 277-1717. We are a leading social media management, SEO, and marketing company dedicated to helping clients connect with their audience. Call or go online today to ask about a free website audit.

These days, almost everyone uses a smart phone, and businesses that have a custom mobile app developed can use this to their advantage in both attracting and retaining customers. See why more and more businesses are interested in creating a mobile app for their product or service.

1. Increased Customer Engagement

   Businesses should think of their mobile app as a way to increase their engagement with customers. Just like a website, an app can supplement the products or services that a business offers. In addition, custom mobile apps can be created to do things like schedule appointments, and businesses can even sell things directly from their app. With this, customers know that a business is going out of their way to make it easy for them to engage.

2. Constant Client Presence

   When companies have a custom mobile app developed, they have a constant presence in clients’ phones. With this, people are reminded of the business every time that they scroll through the apps installed on their phone. The repetition and recognition is a great way to instill customer loyalty.

3. Easy Point of Contact

   Companies that have their own app provide clients with an easy way to get in contact with them. All they have to do is include a button in their app that allows customers to call them directly, and anyone will be able to get in touch in seconds without the need to look for a phone number.

4. Enhanced Marketing

   Many mobile apps allow companies to advertise to customers directly with push notifications. While businesses will have to pay for this service, it lets them send messages directly to anyone who has the app installed on their phone. This is a particularly good way to make sure that advertisements get seen, and it can be much more cost effective than other marketing methods like fliers and mailers.

5. Increased Online Profile

   Having a mobile app in any of the major app stores can significantly improve a company’s online profile. People will find the business when searching in the app stores, and a mobile app can also help with SEO as these often appear on top of the results pages when individuals use major search engines.

For more information about mobile app development, reach out to the marketing specialists at Saba, Inc. We are a trusted internet marketing company that specializes in the creation of mobile apps, web design and development, and SEM. Call (858) 277-1717 and request a complimentary, no-obligation consultation today.