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Month: August 2020

Marketing for Restaurants Shifting to Delivering Food

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It’s estimated total coronavirus-related losses for the restaurant industry could get close to $250 billion by the end of 2020. Many food-based businesses are coping by switching from their traditional dine-in/takeout setups to food delivery. If this applies to your food service business, the experienced professionals from Saba SEO, an industry-leading online marketing and web design company in San Diego, offer these marketing-related steps to keep in mind when making the big switch.

Adjust Your Google My Business Listing

If delivery was never a thing for your restaurant, update your Google My Business listing to show it’s now available. It’s important to do this because Google My Business info is used to generate Google’s 3-pack listings, which show up when local searches are performed.

Check Your Listings on Food Delivery App

Postmates, Grubhub, UberEats, and similar food delivery apps sometimes post restaurant listings without actually getting permission to do so. Check these popular apps to look for and remove or clean up any misleading details about your business. And if you already have active listings, make sure they’re updated with your current hours, policies, and pricing info.

Update Your Menu

Consider how practical it is to deliver some of your menu items. For instance, things that tend to melt, spill, burn, or spoil should be temporarily removed from your menu. Ideally, you want a menu that’s as delivery friendly as possible. After all, you don’t want people posting not-so-nice reviews about your food online.

Use social media and other online platforms to spread the word that you now offer delivery, and point out what you’re doing to ensure customer safety. For example, some popular franchises are offering contact-free delivery options. Lastly, find creative ways to stay in touch with your customers online. This might mean offering special delivery deals via social media, text, or email or sharing a few simple recipes for things you can’t practically deliver right now.

The digital marketing professionals at Saba SEO, one of the top marketing companies San Diego businesses trust for integrity, unmatched expertise, and outstanding service, can help you revise your digital marketing strategy in a smart way during times of change. We assist clients with social media marketing, SEO, PPC, web design and development, and Internet marketing. Call one of our specialists today at 858-277-1717.

What Will Social Media Look Like in the Future?

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Social media expands and evolves constantly. It’s difficult to predict the future of social media, but we’re currently seeing some hints of a few big trends that may occur in the next few years. Here are some social media trends to expect in the near future, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners should prepare their online marketing strategies now to take advantage of the following predictions. 

Social Videos

YouTube has been one of the biggest social media platforms for more than a decade, but other social networks are starting to utilize video more heavily as well. The use of video content on Facebook, Instagram, Snapchat, and Twitter will continue to increase in the next few years. Live video has been especially popular recently and will likely continue to grow as well.

Virtual & Augmented Reality

Over the next few years, virtual and augmented reality technology will expand rapidly. Experts predict augmented reality will soon become a major part of almost every social network. Face filters on photo apps, location-specific videos, and other features are already commonplace. 

Chatbots

Social media is a great resource for businesses that want to connect with their customers. Chatbots become more advanced and helpful every year, and in the near future, every brand will probably use chatbots to answer customer questions on their social media profiles. Chatbots can provide fast, personalized customer service.

Influencer Marketing

In the last few years, influencer marketing has exploded in popularity. People who follow influencers on social media tend to trust their recommendations because they feel connections with the people promoting the brands. The future of social media includes even more influencer marketing across a wider range of social channels. 

Stricter Regulations

There has always been false information on the Internet, but the “fake news” discussion has reached the forefront of both social media and mainstream media recently. Expect to see stricter regulations on content creation in an effort to reduce disinformation on social media.For outstanding social media, Internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your social media marketing strategy, reach out to one of our experienced consultants today at 858-277-1717.

Top 10 Tools for Smoothly Managing Your SEO Content Strategy

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It can’t be all that difficult to manage an SEO content strategy, right? Even if you know the basics before you dive in, this is a task that can quickly become more time-consuming and involved than originally anticipated as you move forward with your efforts. Fortunately, there are some handy tools you can use to make it easier to manage a smooth and effective SEO content strategy. The content marketing specialists from Saba SEO, a leader among premier San Diego marketing companies, share some of their top picks.

1. Google Ads: Keyword Planner

This is an excellent tool for the keyword research you’ll need to do fairly regularly to determine which key terms to highlight in your content. While it’s intended to be used for ad content, this free tool produces results, including keyword suggestions, that can be just as useful for organic SEO purposes.

2. BrightEdge Data Cube

Get started by entering a URL linked to content you want to analyze and optimize. When you do this, you’ll be able to do bulk keyword research and analyze a page’s performance on search engine results pages (SERPs). Competitors’ URLs can also be analyzed.

3. SEMrush

Consistently ranked as one of the best SEO-related tools, SEMrush presents data in convenient customized reports. It’ll give you an overview of various domains, a detailed analysis of your competitors’ content, and insights about online traffic patterns and any keyword gaps you may need to address.

4. Ahrefs

Well known as a backlink checker tool, Ahrefs can also help you identify gaps in your content based on an analysis of what your competitors are doing. Content gap filters also allow you to discover more specialized keywords that could help your content perform better.

5. RankWatch: Website Checker Tool

Use this free tool to quickly identify any issues with your website. You’ll get a full analysis of anything that could affect how your site’s content is performing, from SEO-related issues to technical issues like site speed.

6. Google Trends

Include this tool in your SEO arsenal to quickly spot search trends related to your content. It also helps you learn more about shifts in search behavior. Such info can be used to find additional ranking opportunities or adjust your current content.

7. Mintel

With this tool, you’ll get industry-specific reports you can use to gain new insights about your target audience. You’ll also be able to get a better understanding of the search environment as it relates to your niche or industry.

8. eMarketer

In some instances, certain trends in non-organic factors can affect how your content performs in organic search results. eMarketer’s tools are designed to give you a better understanding of SEO fluctuations.

9. Google Search Console

This comprehensive tool will give you instant access to an assortment of factors that could influence how your content performs. For instance, you’ll be able to view traffic data and fix indexing issues that could be affecting your content.

10. BuzzSumo

Use this tool to find topics to consider including in your content. You’ll get data related to the specific types of content and the approach to messaging likely to resonate most with your intended audience.

If you need a focused and effective SEO content strategy for your business, turn to Saba SEO. As one of the leading San Diego SEO service providers, we have designed results-oriented digital marketing strategies for businesses all over the globe. Our experts can provide fresh, unique, and fully optimized content for your business that is sure to resonate well with your target audience and boost your online visibility. To schedule an appointment with one of our SEO managers, give us a call at 858-277-1717 today.

Recent Developments in Content Marketing that Can Affect SEO

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Content creation has always been an important part of digital marketing, and it probably always will be. Trends change over time, though, so a good content marketing strategy is constantly evolving. Here are some current trends that can impact your SEO, brought to you by the experts from Saba SEO, one of the most innovative marketing companies in San Diego.

Voice Search

Smartphones are becoming better listeners, and smart home devices are rapidly rising in popularity. More people than ever are using voice search, which tends to be very different than text search. Voice search usually uses full sentences and natural language, while text search uses concise keywords and phrases. To boost your search rankings, focus on content that uses specific long-tail keywords that are likely to appear in voice search queries.

Personalized Content

With so much content available on the Web, brands need to stand out from their competitors and establish a personal connection with their audience. Consumers prefer to feel like they’re being directly addressed, so they’re more likely to engage with personalized content. This is especially important for email marketing. You can segment your email list into different demographics to deliver more relevant personalized newsletters to each customer.

Influencer Marketing

Influencer marketing becomes more powerful every year. People trust recommendations from individuals, especially people they recognize and respect. Influencers can create high-quality original content across multiple social media platforms, which can massively expand your audience. In many cases, one partnership with an influencer can lead to a long-lasting relationship that continues to benefit your business.

Video Marketing

The vast majority of online marketing experts use video content. Videos are entertaining, engaging, and informative, and YouTube is an excellent platform for expanding your audience. This type of content is especially valuable if you sell products you can demonstrate in videos. Consumers are much more likely to purchase a product if they can see it in action first.

The content marketing specialists at Saba SEO, a premier provider of San Diego SEO services, can help you develop a winning marketing strategy focused on delivering high-quality content. Our many years of experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.

Tips for Writing Blogs that Optimize SEO

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Writing a blog post is a good first step, especially if you’ve put a lot of time, effort, and research into it. But you’re not done yet. There are some other steps you’ll want to cross off your blog post to-do list before you officially present your content to the world if you want to optimize it for search engines. The content marketing specialists from Saba SEO, a premier provider of San Diego SEO services, offer this handy blog post checklist to optimize your SEO for search engines.

Know Your Intended Audience

It’s surprisingly easy to get so wrapped up in creating a post that you don’t give much thought to who you actually want to read it. By clearly identifying your audience, you’ll be able to fine-tune your post to make it more relevant.

Do Your Keyword Research

Yes, you should write posts for real people, not search engines. However, you should also look for opportunities to naturally include relevant keywords and phrases. The Google Ads Keyword Planner is one of the many tools you can use to do keyword research.

Write an Attention-Grabbing Headline

No matter how awesome your blog post is, it’s not going to get much attention on search engines if the headline is vague. Create a short descriptive headline that makes it clear what your post is about.

Aim for 300+ Words

You should write as much as necessary to thoroughly cover your topic, and generally, your blogs should contain at least 300 words. Longer posts tend to be viewed as more reliable resources.

Add Supporting Images & Graphics

Not all blog posts require visuals, but it can be helpful to determine if at least one visual element can be included. Searchers naturally focus on visuals before reading text.

Give Proper Credit to Sources

It’s great to include your own unique insights in a blog post. However, if you do make references to facts, figures, and other information that doesn’t come directly from you, cite your references or sources. Doing so adds credibility to your post.

Check Readability

Finally, go back and read your post as if you were reading it for the first time. Pay attention to anything that could affect readability. Typically, a readable blog post is one with:

• Short paragraphs
• Descriptive subheaders
• Bulleted or numeric lists (when appropriate)

From researching keywords to creating engaging visuals, the team at Saba SEO offers premier blog writing services. As a respected San Diego SEO agency, we have more than 15 years of experience in writing customized, high-quality blogs for a wide variety of clients. If you need new and fully optimized blog posts for your business, get in touch with us at 858-277-1717 to find out about our SEO packages. 

5 Apps that Make Mobile Blogging Easy

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Blogging can boost your search rankings, improve your credibility, and help you connect with potential customers, and it doesn’t have to be an elaborate process. With today’s technology, you can run a blog entirely from your phone. The marketing professionals from Saba SEO, a premier SEO company San Diego businesses rely on for expert advice on all aspects of digital marketing, suggest checking out these five apps that make mobile blogging easy.

1. WordPress

The first step toward establishing your blog is choosing a hosting platform. WordPress offers free Android and iOS apps that are fairly easy to use. You can compose, edit, and publish your blogs directly from the app. View the blog in both mobile and desktop forms to make sure everything looks right for both mobile and non-mobile readers.

2. Google Docs

You can write your blog posts directly in WordPress’s text box, but a text editor like Google Docs is a more reliable option. Google Docs consistently saves your progress as you go, so you won’t have to worry about losing your work. The app also offers a spelling and grammar checker.

3. Pixlr Express

Images are a great way to take your blog to the next level, and there are several apps that have just as many capabilities as a desktop editing program. Pixlr is an excellent photo editing app that can help you create dynamic, engaging photos for your blog. You can crop photos, adjust the colors, add filters, create collages, and more.

4. Buffer

It’s important to publicize your blog posts on all your social media platforms. Buffer is an app that lets you manage all your social media profiles in one portal. With Buffer, you can queue up your posts for Facebook, Twitter, LinkedIn, and other social networks, and the app will automatically post the content at your chosen times.

5. Google Analytics

Google Analytics is the one of the best apps for gaining insight into your web traffic and audience engagement. It shows you the number of site visitors as well as how those readers found your page, which can help you measure which aspects of your blogging strategy are working and which ones need adjusting.

Blogging is a great content marketing tactic that can establish your industry authority and generate high-quality leads. If you need help creating high-quality content or developing an effective online marketing strategy, call on the experienced professionals from Saba SEO. For exceptional assistance with digital marketing, social media, and SEO, San Diego businesses rely on our expertise to boost online visibility and increase revenue. Give us a call today at 858-277-1717.

Smart Content Strategies to Use for Your Local SEO

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Getting the right attention from searchers within a certai geographic area requires a comprehensive local search engine optimization strategy. While you’ll want to do things like claiming your Google My Business listing and using keywords that suggest local intent, it’s just as important to have a solid local SEO content strategy in place. Here are some tips to help you with this goal, brought to you by the experts at Saba SEO, a premier San Diego SEO company.

Know Your Audience

Go beyond identifying the geographic areas you want to target with your content. Tap into your existing data from Google Analytics and other sources to find out just who’s viewing your existing content and learn more about:

• Key demographics, such as age range and income level
• How your local audience is finding your content (e.g., organic search, desktop, mobile devices, links from your social media pages, etc.)
• The existing content your local audience already responds to

These details can make it easier to produce relevant local content. You’ll also be able to remove or adjust content that’s not too meaningful to your intended local audience.

Create Local Landing Pages

If you’ll be targeting more than one neighborhood, city, or region, divide your content into local landing pages. Each page can be tailored to the specific local area you want to target. Your intended audience can then go directly to the content that’s most relevant to their local needs.

Address Local Concerns

Use your social media platforms or email mailing lists to conduct surveys or pose questions to determine the things that matter most to your local target audience. This information can then be used to present locally flavored content that addresses common concerns or answers commonly asked questions. You can do this with locally based social or blog posts or topic-specific webpages.

Also, pepper your local content with testimonials from other local customers. Real comments from real people tend to be much more impactful than carefully worded marketing content. Lastly, continue to check your stats to see which local content is performing best for you and what needs some attention.If you’re looking to boost your local search results with high-quality content, call on the SEO specialists at Saba SEO. As an industry-leading SEO company in San Diego, we have more than a decade of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your local SEO strategy, reach out to us today at 858-277-1717.

5 Great Ways to Get Qualified Leads from Organic Traffic

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With more than 4 billion Internet users, you’d think it wouldn’t be all that difficult to reach out to ones who are interested in what you have to offer. However, the potential problem is the massive amount of competition for online attention, especially when it comes to organic traffic. If your goal is to tap into search engine traffic and snag qualified leads, the San Diego SEO experts from Saba SEO suggest these five ways you can boost your odds of doing this effectively.

1. Consider User Intent (Not Just Search Volume)

It’s tempting to focus on search volume when choosing keywords. However, you’ll be more likely to turn organic traffic into qualified leads with keywords organized by user intent instead. For instance, “furniture store near me” suggests an intent to purchase. Also with user intent, it can be helpful to:

• Prepare your content first with your intended audience in mind
• Select keywords that reflect the intent suggested by your content
• Create headlines that accurately reflect your content so searchers will quickly notice

2. Improve Your Existing Content

You don’t have to ditch your old content entirely if you’re not getting qualified leads. If you have older content that’s still attracting traffic, adjust it so it’s a better match for your intended target audience. This can also work with older pages created before you had an SEO strategy in place.

3. Determine When to Create Landing Pages

One reason you may not be getting qualified leads with your organic content is because it’s too broad. If this is the case, create goal-focused landing pages devoted to specific purposes, services, or products. Pages of this nature are more likely to generate qualified leads when properly optimized.

4. Brand Your Search Terms

Some searchers may be specifically looking for content online related to your business. Tap into this audience with branded keywords. Yes, the search volume for branded keywords that include the name of a business is lower. Even so, the leads generated tend to be more productive.

5. Don’t Just Target People Who Are Ready to Convert

Not all potential leads will be ready to take the desired action, and that’s okay. Further organize your content to address different parts of the buying cycle to allow searchers to jump in at any point that’s right for them. Do this by presenting some content that’s more informative and some that’s more focused on immediate conversions.

These are just a few of the best organic SEO techniques you can start using today. If you need help boosting the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts on SEO San Diego companies trust for outstanding industry knowledge, high-quality service, and integrity. Give one of our SEO specialists a call today at 858-277-1717.

Using Storytelling to Enhance Digital Marketing

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Storytelling is one of the most valuable digital marketing tools, but it often goes overlooked. If you’re searching for new ways to connect with potential customers and strengthen your brand’s image, consider adding elements of storytelling to your digital content. The digital marketing professionals at Saba SEO, one of the top marketing companies San Diego businesses trust for integrity, unmatched expertise, and outstanding service, can help you revise your digital marketing strategy to use storytelling in a smart, effective way.

What Is Storytelling?

Storytelling is the use of a narrative to communicate a message. This form of communication can help your brand connect with an audience on a more personal, emotional level. Storytelling is a universal experience people of all cultures and backgrounds participate in, and there’s a natural sense of community among the speakers and listeners.

Storytelling is an excellent way to simplify a complex message. Most people aren’t drawn to facts and figures the way they’re drawn to stories. If you can communicate information in a short, engaging story, your audience is more likely to internalize the message.

Stories can also be more relatable for potential customers than other forms of communication. People are naturally empathetic, and they’ll imagine themselves in the characters’ situations. Instead of giving an abstract explanation of how your customer will benefit from your product or service, you can give them a concrete story they can connect with and relate to.

How to Use Storytelling in Digital Marketing

The best stories in digital marketing are entertaining, concise, organized, and educational. The core of your story should be a character who overcomes some type of conflict.

To craft an effective story, you should identify its purpose. Sometimes the goal of a story is to encourage your reader to take action. Other times, the story is intended to inform people about your brand and its values. Once you understand the purpose of your story, you can begin to construct a narrative that supports this goal.

Stories take on a wide variety of forms. You can tell your story through text, audio, photos, or videos. Your ideal medium depends on the narrative and your target audience.

Storytelling is a highly effective strategy for connecting with customers and sharing information about your business. Like all art forms, it takes time and practice to master. However, if you regularly incorporate stories into your marketing strategy, storytelling can become a part of your brand’s foundation.

Mastering brand storytelling is no easy feat, and not all companies are equipped to handle it on their own. At Saba SEO, we pride ourselves on our ability to understand our clients’ brands and create unique, approachable content that connects with their target audiences. To learn more about our content creation and San Diego SEO services, call our office at 858-277-1717 today. 

What Makes Breadcrumbs So Useful for SEO?

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Breadcrumbs are a great navigational tool for your website, and they can improve your search rankings as well. If you don’t already use breadcrumbs, you should understand what they are, why they’re helpful, and how you can use them on your site. The experts at Saba SEO, a premier San Diego SEO company, explain what breadcrumbs are and why they’re important for SEO.

What Are Breadcrumbs?

Breadcrumbs are navigational aids on a website that help Google understand the site’s structure. The breadcrumb trail usually appears at the top of a page and shows the path from the homepage to the current page.

Breadcrumbs got their name from a famous fairy tale, Hansel and Gretel. When the children went into the woods, they left a trail of breadcrumbs to mark their way back. Just like in the story, the breadcrumb trail is an easy way for users to navigate to previous pages or to the homepage.

Why Breadcrumbs Matter for SEO

Breadcrumbs benefit your search rankings in a number of ways. They help Google’s bots crawl your site and understand its structure, which increases the chances of Google finding each page of your site and ranking it highly. Google also favors sites that offer a positive user experience, and breadcrumbs improve user experience by making your site easier to navigate.

The breadcrumb trail lowers bounce rates, too. Breadcrumbs that are easily noticeable at the top of the page give your site visitors a simple way to navigate your site, which increases the chances that they’ll click to another page and stay on your site longer.

Tips for Using Breadcrumbs for SEO

There are a variety of different plugins that allow you to quickly and easily add breadcrumbs to your site. For SEO purposes, your breadcrumbs should be visible, mobile-friendly, and easy to click.

If you add the breadcrumb schema markup to your site, your breadcrumbs will appear in place of the URL in the search results page. The schema for breadcrumbs is “BreadcrumbList.” Adding this structured data code to your HTML gives Google more information about the content of your site, and it can increase your chances of appearing as a rich snippet in the results page.Tools like breadcrumbs can be challenging for some people to use without the assistance of experienced SEO experts. If you’re looking to boost your search results with state-of-the-art techniques, call on the SEO specialists at Saba SEO. As an industry-leading SEO company in San Diego, we have more than a decade of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your SEO strategy, reach out to us today at 858-277-1717.

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