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Month: February 2016

Essential Elements for a Social Media Content Plan

Posted on by admin@saba4321

If you want to get the most out of your social media marketing, you’re going to need an effective social media content plan. According to local San Diego internet marketing experts, such a plan should consist of your basic goals and expectations along with ways to actually achieve and track those goals.

1. Create Social Objectives

Haphazardly venturing into social media isn’t going to do your brand any favors. Before you start distributing content socially, take a moment to:

  • Establish short-term objectives
  • Outline long-term goals
  • Determine your expected ROI

2. Evaluate Your Current Social Engagements

There’s no point in forming a new social media content plan if you don’t know where you stand with your existing social content. Start by determining the answers to the following questions:

  • Who’s already visiting your social sites?
  • What are your competitors doing socially?
  • How much of your website traffic is coming from your social platforms?

3. Improve Existing Accounts

After you know where you stand socially, spruce up your existing accounts. Some of the steps you may need to take include:

  • Removing outdated content and comments
  • Adding relevant visuals
  • Confirming links to related sites you include are still active and relevant

4. Create New Social Accounts

There may be some social platforms you’ve shied away from previously. Take a moment to check out what other platforms have to offer to determine if there are some accounts that might help you better connect with your intended audience.

5. Establish Content Guidelines

If multiple individuals will be posting to your social accounts, establish guidelines about what’s appropriate to post and what’s not. Set a schedule for posting new content and establish a policy for responding to comments, even those that aren’t positive.

6. Test, Evaluate, and Adjust

No social media plan should be cast in stone. Things change quickly with social media, so be prepared to adapt and make changes based on the results you’re seeing and the trends you’re observing.

Take your social media marketing to the next level with help from Saba SEO. In addition to San Diego SEO services and social media management, we also offer PPC management, and web design and development. Call us today at (858) 277-1717 and request a free consultation!

How to Legitimately Drive Traffic to Blogs

Posted on by admin@saba4321

It doesn’t matter how well written or informative your blog is if your intended audience isn’t finding it. The secret to legitimately driving traffic to any of your blogs is to avoid the temptation to stuff in keywords that have nothing to do with your content and focus more on creating engaging, optimized posts. Here are a few other tips from local San Diego internet marketing pros.

Choose Engaging Topics

Unless you’re going after a small niche audience, your content should be centered around topics likely to generate interest. See what people are talking about on Google Trends, BuzzSumo, Feedly, or on your social feeds, and find some topics you can legitimately work into your content.

Promote Your Blog Socially

Your blog shouldn’t be a standalone entity. These days, everything you do online needs to be connected to encourage sharing and promote your product via social media marketing, which means using your social platforms to alert followers when you add something new to your blog.

Create Eye-Catching Headlines

Most people skim before reading anything on a blog, which means you need headlines likely to convince browsers to stick around. A headline analyzer, such as CoSchedule, will give you a headline score to determine its likely impact. A few relevant keywords in your headlines also help drive traffic.

Check Your Load Time

Online audiences have a notoriously short attention span. According to one survey, readers expect a load time of two seconds. Blogs that take too long to load are likely to drive traffic elsewhere. Improve your load time by:

  • Removing unnecessary add-ons and using an all-one-plugin
  • Compressing images
  • Minimizing HTTP requests
  • Enabling browser caching

Even if you reach a point where you’re seeing an increase in traffic and eventual conversions on your website, readers will quickly move on if the content doesn’t remain fresh and engaging. The solution is to develop a posting schedule that works for you and take advantage of any metrics your blog platform offers to track results. To learn more about increasing blog traffic, or to create a content marketing strategy for your business, reach out to the online marketing experts at Saba, Inc. Through a combination of PPC, social media, and SEO in San Diego, we help businesses gain visibility in the online world. Give us a call today at (858) 277-1717 for a free consultation.

Top Predictions for Content Marketing in 2016

Posted on by admin@saba4321

The goal of content marketers in San Diego will always be to create relevant, valuable, engaging, and consistent content across multiple platforms. As with anything done online, there are trends to be mindful of each year. With 2016 officially in full swing, here are a few predictions for the year.

1. User Information Will Tell a Better Story

Advances in data gathering will allow bits and pieces of info to be gathered from social profiles to tell a more coherent story.

2. Algorithms Will Get Better at Generating Content

What was once only imaged by Ray Bradbury may very well be on it’s a way to becoming reality as advanced robotic journalistic algorithms will generate more content in 2016. A human hand will still be needed for more extensive content–for now.

3. Long-Form Content Will Be Necessary to Drive Web Traffic

Websites that provide quick answers will need to be re-designed to focus on more complex and detailed topics as search engines become capable of answering longer queries.

4. Social Platforms Will Offer Publishing Options

New publishing options, similar to Facebook’s Instant Articles, will give publishers the option to publish articles immediately on social platforms.

5. Demand for Visual Content Will Increase

As internet speeds continue to improve, mobile users will demand more visual content.

6. Content Will Become Increasingly Interactive

The concept of customization, already seen in news feeds, will be applied to more content in 2016.

7. Larger Media Brands Will Purchase Niche Sites

Larger media brands will purchase smaller, niche sites that work within their brand. The result will be an expanded audience for some larger brands.

8. Advertising Will Be Further Linked to Content

Both content and advertising will become more personalized, with placement based on people’s search habits.

There will still be a lack of patience among some brands to venture out on their own and tell a story that’s different yet engaging due to the continued expectation for immediate results. In other words, while some promising possibilities are on the way, some things will remain unchanged.

Take your content marketing to the next level with help from Saba SEO in San Diego. We are a locally owned and operated SEO agency helping clients identify and connect with their target audience. Give us a call today at (858) 277-1717 and request a free website audit.

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