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Month: July 2016

3 Tips for Gaining Earned Media

Posted on by admin@saba4321

To keep it simple, we’ll say there are three kinds of media in digital marketing: paid media, owned media, and earned media. Paid media is any type of advertising that your purchase from an outside source. Owned media is any kind of media that you own outright (blogs, company websites, social media, etc.). Earned media is free advertising that acts like the internet’s version of word of mouth. While some digital marketing companies in San Diego think earned media is the most important type of media, it can be one of the hardest to secure. Here are a few ways to acquire earned media.

1. Build Relationships Offline

A great way to generate earned media for your brand is by meeting and connecting with people who are relevant to your cause in real life. People are more likely to share your content with their peers if they have a relationship with you offline. It makes your brand and your company seem more relevant and effective to them. Make sure that you attend trade shows, networking events, and meet-ups where you can network with other individuals in your field. 

2. Be Engaging

You’ll seem more credible when you engage in an open and honest way with your customer base and/or potential clients. Answer questions you receive online as quickly as possible, respond to comments on your videos and blogs in a timely manner, and don’t be shy asking thought-provoking questions on social media. It doesn’t hurt to be humorous either. Just make sure that you don’t offend anyone in an attempt to be funny.

3. Carry Some of the Workload

One way to get earned media from other entities is to help them create earned media. Be sure to share the content of people and companies that you have networked with. The more you share other’s content, the more likely they will be to share your content. You have to give a little to get a little. No one wants to scratch the back of someone that won’t scratch theirs.

Any strong online marketing should include a strategy to gain earned media. Earned media is also a great indicator of success because it shows your peers and people important in your industry value the service and information your company provides. For help creating and executing an online marketing strategy for your business, reach out to Saba SEO in San Diego. As a leading SEO agency in San Diego, we help businesses of all sizes and in all locations improve their marketing efforts to drive traffic and boost business. Call us today at (858) 277-1717 and request a free website audit!

 

5 Tools for Measuring Your Social Media ROI

Posted on by admin@saba4321

Social media is here to stay. As long as people are using it, it will remain a valuable tool for online marketers and digital marketing agencies. If you decide to incorporate social media marketing into your overall marketing strategy, use the following tools to measure your ROI and ensure the effort you’re putting in is worth the return.

1. Customer Lifetime Value Calculator

Tracking where you get new leads from and what ads convert is great, but you’ll also want to know what the value is of each of your customers. This calculating tool will give you insight as to whether or not to kill a campaign or ramp it up in relation to how much money your customers are spending. You’ll know exactly what your customers are worth in the short-term and months later.

2. Cyfe

Cyfe is a reporting tool that offers an abundance of information regarding how your content is shared. You can use customized dashboards to provide info on your Twitter, Facebook, Shopify, and Google Analytics campaigns. Cyfe also provides widgets for email tracking, advertising, blogging, and other areas that you need to have tracked and accounted for in detail.

3. RJ Metrics’ Cloud BI

If you’re looking for a more detailed view of your customer lifetime value (CLV), RJ Metrics’ gives you an in-depth analysis of your customer value. This tool can break down where your customers are coming from and how much they’re worth from that particular platform. RJ Metrics also provides behavioral analysis and ROI from customer acquisition.

4. Kissmetrics

Kissmetrics is a tool that will provide data pertaining to individuals and groups during the duration of their visit to your site. Kissmetrics will track your visitors each time they return to your site, and it’ll give you great insight into the behavior of your visitors. A defining feature of this tool is that it provides information on when people come and go from your store or website.

5. Google Analytics

Even though every social media platform provides some tracking features, it’s still a good idea to use Google Analytics when you’re testing and running campaigns. By setting up the social media section of Google Analytics, you can track the whole buying process of your visitors. Afterwards, you can nail down which pages and campaigns are triggering the best results through your social media channels.

Need help getting your social media campaign off the ground? Reach out to Saba SEO at (858) 277-1717. We’re a trusted SEO agency in San Diego, CA, helping businesses both small and large increase their visibility online. Call today and request your free website audit!

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