Saba Digital Marketing

You’re Doing Things Right, But Your Site Isn’t Ranking–Now What?

You’ve targeted the right keywords, created relevant, useful content, and improved your page load speed. You believe you’re doing everything right. But, despite your best efforts, your website isn’t ranking. If you can relate to this scenario, don’t give up. Consider adhering to the following creative tips from San Diego digital marketing pros.

1. Initiate Photo Contests

To improve your site’s ranking, ask your clients to take pictures of themselves while utilizing your service or product in an interesting way. Upload the pictures to your business’s Pinterest, Instagram, or other social media accounts in order to engage with current and potential clients. You can then find what other websites are using your pictures and request the company or person credits your website as the source of the images. This process will provide additional backlinks to your site.

2. Donate Money to Charities

Besides giving you the satisfaction of helping worthy organizations, donating money to charities might help you increase your website’s rank. Charities typically list their donors on their websites. Whenever you give money to an organization, request that your company’s name to be included on the charity’s website. Ensure the charity includes a link back to your business’s website as well.

3. Volunteer Your Time

If giving money to organizations isn’t an option, consider volunteering your time and services instead. For example, if you specialize in massage therapy, you might want to offer free massages to the hard workers at local charitable organizations. You might be surprised at how effectively performing simple acts of kindness can help you promote your company.

4. Hone Your Contact Us Page

Does your business’s website have a page containing accurate, easy to read, and detailed contact information? Google considers websites including adequate, contact information more trustworthy than websites devoid of contact details. Having a professionally designed contact page also tends to increase user participation on a website.

At this point, you might feel improving your website’s rank is an impossibility. Thankfully, by thinking outside the box you might be able to accomplish this monumental task. If you still need additional help improving your site rank, reach out to Saba SEO, a trusted SEO agency in San Diego. Give us a call today at (858) 277-1717 and ask about a free website audit!

 

What Is Content Curation?

A content curator sifts through the large sea content on the internet in order to single out and present only what is most relevant and meaningful to their audience. Unlike content marketing, which necessitates the creation of new content, content curation is the process of discovery, archival, and targeted sharing.

Why Is Content Curation Important?

One of the biggest and most immediate challenges faced by a nascent brand is building its following and establishing a strong online presence. Content curation is essential to establishing brand identity, increasing brand awareness, and developing relationships with customers and followers. By regularly sharing relevant, interesting content from other sources, you establish your company as a thought leader in your industry, connect with other thought leaders and influencers, and economizes marketing resources. It also provides more content for your followers to share and supports SEO efforts.

How Do You Successfully Curate Content?

The most essential characteristics of a savvy content curator are vigilance, attentiveness, and discretion. A content curator must constantly be on the lookout for relevant content while keeping in mind that each piece of content that a brand shares has the power to either increase or decrease its value. While relevant content can foster a stronger connection with the target audience, irrelevant content can quickly repel the audience and hurt the brand’s reputation.

Because of the abundance of online content, automated tools can help streamline the task. Specialized curating services such as Curata allow curators to swiftly organize, annotate, and share the most valuable trending content at any given time. The Tweeted Times can be used to organize new posts in the user’s Twitter stream by popularity among the followers. Rock The Deadline is a service that allows publishers to instantly curate topical multimedia content on each of their profiles in a timely manner.

Content curation is an essential component of any content marketing strategy, but it’s a big task that some companies can’t manage on their own. If that’s the case, we can help! Saba SEO is a digital marketing agency in San Diego specializing in SEO, AdWords management, and social media marketing. Request a free consultation today by calling (858) 277-1717. We look forward to hearing from you!

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