October 2016 - Page 2 of 2 - Saba Digital Marketing

Hallmarks of a Successful Landing Page

Posted on October 7, 2016 by admin@saba4321

A landing page is the destination page your customers land on when they click on your ad. Most online marketing companies believe that it only takes a few seconds for the user to decide whether to continue to stay on your web page or to hit the back button and try another website. Therefore, it is critical to have a well-optimized landing page that pulls your customers in and convinces them to take an action. So what does a successful landing page look like?

Strong headline. The headline on the landing page should look like it is the next natural step of the ad that your customer just clicked. It should also make a strong statement in clear and concise terms. This way you will grab your customer’s attention and you should be able to keep them engaged a little beyond the 8 second average that research says a visitor gives to a website before being distracted by something else.

Your call to action should stand out. This will likely be in the form of big bright buttons or very visible links that ask the visitor to add the product to their virtual shopping cart and buy now. Clear and strong call to actions are an absolute must for a successful ppc campaign management.

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Your landing page should be mobile-friendly. Since the number of people using their mobile phones to reach you is growing exponentially, it makes sense that your website should transition well to the mobile screen. It should be easy to navigate and fast loading with an attractive design.

You message should be clear, simple and unambiguous, so that the customer instantly understands why he is here. Don’t talk about the rhodium mined in Africa that you use in your product just yet. The technicalities of your product or service can wait for when the customer is more interested and digs deeper for information on your website. Instead, focus on what is in it for the customer. How will your product solve your customer’s niggling problem?

An effective landing page is credible. Snake oil salesmen abound on the Internet and it is no surprise that trust ranks pretty high when customers are looking to buy online. If you are not a big brand just yet, use your landing page to build trust. You can place customers’ testimonials or media coverage that you have received as proof of your credibility. Giving away solid content in your niche (especially if the customer is not expecting it) will help you gain customers.

Use the landing page to build up your database. Ask customers to subscribe to your newsletter for free or download an e-book or the recording of a webinar in exchange for their email address. Don’t ask for too much information as this deters people from filling in the form fields. Keep the information you ask for to the point, perhaps sticking to using just the name and email.

Using compelling images and videos on the landing page can help sell your product.

The landing page usually serves a different purpose from the company’s homepage. Often the homepage has information about the organization –which customers are usually not looking for – while the landing page should serve as a once-in-a-lifetime chance to persuade a customer to buy or take action. It is crucial that you work these elements into your landing page, to make it more effective and turn traffic into conversion.

4 Easy Strategies for Creating Great Content Ideas

Posted on October 5, 2016 by admin@saba4321

With just 8 seconds to gain customers’ interest, in a sea of competing content, no one has the time for lukewarm introductions and halfhearted spiels. In a world where everyone has ‘been there and read and seen that’ how do you capture interest and compel people to continue reading, hearing or watching?

With people prone to switching off the second they get bored, whatever content you upload on your website should instantly provoke, challenge and grab the reader’s attention. There are several ways to generate ideas that can help you create provocative content for your online marketing campaign:

1. Stay updated in your niche.

Stay abreast of what’s happening in your niche by reading books, blogs and publications. This is the most straightforward and easiest way to stay on top of new information in your niche and to generate new content.

2. Pay attention to the questions people ask.

Whether it is a comment on content that you have created or someone’s comments on content that is relevant to you and posted by someone else, pay attention to what people are thinking and asking and create content around that. If one or two people are asking a question, chances are that others are too. A great place to look for content ideas is the comment section of Youtube videos. You should also checkout forums and discussion boards for relevant ideas that you can use. The number of likes and shares on videos and blogs are good indicators of what people are thinking.

3. Interview people.

Interview experts, previous customers or others that are associated with your niche to get ideas for fresh content. While in-person interviews are the best way to generate the content your are interested in, that might be a time consuming process. An easy way to do this is to ask interview questions through email. You can then put those answers into an interview format and publish according to your needs.

4. Do a fresh take on an old topic.

Ever watch the latest flick and think déjà vu? Ever listen to a pop singer sing over and over again about ‘that girl’? It’s called new season, same story.

With so much content out there, revisiting something you did a long time ago is kosher and so is rehashing. For instance, instead of writing another blog on “what is search engine optimization?,” try “avoid the 5 common pitfalls of search engine optimization.” Adding a fresh twits to existing content is a great way to get noticed.

Great content will help your website rank high in search engine results and increase traffic. If you or your organization has an online presence, you will always need fresh content to increase the number of visitors and to keep them engaged. Fresh content keeps you current and builds your credibility. Next time you find yourself racking your brain to come up with fresh content, try some of these strategies to get your creative juices flowing and the ideas rolling.

What is On-page SEO and How You Can Use it to Rank Your Website

Posted on October 3, 2016 by admin@saba4321

On-page SEO is a set of practices that optimize web pages so that they rank higher in search results and receive more traffic. It is a way of increasing your website’s visibility in the organic search results of Google and other search engines.

Our search engine marketing experts in San Diego, California, created a list of On-page SEO factors that search engines look for when they are ranking a webpage.

Selecting the right Keywords

Before you begin optimizing our website you need to decide on the keywords that your website will rank for. Suppose you have a business selling green tea. You know that when potential customers are looking for tea online, they are likely to type in words such as “tea,” “green tea” and “weight loss green tea” into the search engine bar. Your green tea business would like its name to be right up there at the top in search results when these keywords are typed in. There are several keyword tools that can help you identify the right keywords, including the Google’s keyword planner.

Meta tags

Meta tags are part of the HTML code of a website and are placed in the head section. They do not appear anywhere on the actual website to the visitor. There are several Meta tag attributes such as title, description, keywords Meta tag and robots. Among these, the most important one for SEO is the title tag, which offers search engines an indication of the relevance of your website. Most San Diego, SEO experts believe that the best format to use your keywords in the title tag is to use the primary keyword first, followed by the secondary keyword and then the brand name. It’s also recommended to use no more than 60-65 characters in the title tag. And finally, the closer the keywords are to the beginning of the title the better it is. The description tag may no longer carry much weight for SEO, but it’s vital in enticing a visitor to click on the listing. Because description tag appears in the search listings, it is important to come up with a highly effective description. Check out this article to learn more about the importance of title tag for SEO.

Clean up your URL

The shorter your URL is, the better it is for On-page SEO. Place a keyword or two in there, and it can give a boost to the website’s ranking. In other word, search engines prefer something like https://www.sabaseo.com/search-engine-optimization/ instead of www.sabaseo.com/folder!/507/htm

Internal links

Internal links are an important ranking factor for On-page SEO. These are links between the pages of your website that help potential customers navigate through your site and find relevant content. For instance, the Media page for the Green Tea Shop should link to the Contact Us page and the About page could link to the History of the Green Tea Shop and also to the Contact Us page.

Headers

Use the keywords in the first three heading of a post of your website. This sends a strong indicator to the search engine that the content on your website is relevant

Keyword in alt.text of images

So far search engines are not very efficient at seeing images, so you need to indicate to it that the image of the steaming hot cup of green tea that you have put up on your website is relevant and adds value to the webpage. This is where an alt.text (or Alternate text) can help. alt.text works as a label for the image and helps the search engine understand what it is about. Adding keywords to the alt.text acts as another indicator to the search engine.

Mobile-friendly

Mobile searches have shot through the roof as more and more users are shifting to mobile as their device of choice for accessing the internet. Google has also announced that “more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan.” So having a mobile-friendly and responsive website will help your On-Page SEO rankings.

Keyword density

The keyword should appear in the content, but it should not be stuffed to the brim. Don’t say “Green tea is one of the healthiest drinks around. You should drink 2 to 3 cups of green tea every day. Add some honey to your green tea to sweeten it. Next, add lemon to your green tea to give it a zing.”

In these four sentences, the number of times green tea is mentioned could easily have been cut down to two or even one. Stuffing your content with keywords is the kind of writing that puts off people and also search engines.

A general rule of thumb is that your keyword should appear in the first 50-100 word of the content and also in the last 50-100 words.

Long content

Since content is king according to Google, this is not surprising. Content must be at least 300 words and ideally much longer.

All kinds of content

Play around with content to attract visitors to your site. Apart from text, also use images and videos that help engage the audience of your website.

It pays to tweak your webpage for On-page SEO. Using several of these On-page SEO techniques in synch will help your website rank higher on Google and other search engines. SEO is all about spending the time and testing different things out. If you work on these elements, you should see improvement in your website’s ranking in the long run.

Month: October 2016