Saba Digital Marketing

When Does Google Intend to Update Street View Images?

Google’s Street View technology, first launched in 2007, is constantly expanding and improving. The search engine juggernaut recently announced its algorithm can now pull business names and phone numbers from its Street View pictures to update business info that displays on Google.

If you’ve ever seen one of the Google Street View vehicles on the go or looked at your own neighborhood on Street View, you may have wondered how often they update images or how long you will need to wait to show off your new landscaping on Google.

Here’s what experts at one of the leading San Diego SEO Company know about updates for Google Street View.

Can You Get Google to Update Your Street View?

At present, you cannot request that Google send a Street View vehicle to any location to update images. However, if you aren’t happy with how your home or business looks, you can take a 360-degree photo with your smartphone or create a photo sphere with Google’s photo tool app and upload it to Street View with the Google Maps app as a workaround strategy.

Where Will Street View Update Next?

Google prioritizes getting Street View images in places where they currently have no photos. Along with its standard fleet of Street View cars, Google also uses cameras attached to backpacks in the Street View Treks program to capture images in areas that vehicles cannot travel to. The Treks program allows users to submit panoramic user-generated images that can be used in Street View.

The search engine company has stated that it tries to frequently recapture or update its images, but this is usually done with a priority toward important places or areas that change often like major metropolitan cities. If you live in a rural or remote area, it may take years for Google to send anyone to update your Street View. In residential areas, images are usually updated every two to three years.

Google maintains an interactive map showing where it has collected Street View data and where it will be driving next. The upcoming destinations can be sorted with an estimated date range by region and district.

As one of the leading search engines in the world, Google rolls out new changes to its search engine algorithm every now and then. Partnering with a reputed digital marketing agency can help you navigate through the complexities of SEO and boost your online ranking. In San Diego, SEO professionals at Saba SEO work tirelessly to help businesses expand their outreach. Whether you need a tailored digital marketing strategy or a quick update on recent search engine algorithm changes, we’re here to help you every step of the way. To schedule an appointment with one of our experienced SEO Managers, call us at 858-951-1717 today.

Hotel Ads on Google Now Feature Nightly Price Trends

The best hotels are often categorized by comfort, location, and price on search engine results pages. Fluctuations in hotel prices often change the itinerary of a traveler’s trip. If you are ready to take your next vacation, you should be looking at the best deals available. Now, you can take advantage of pricing deals by connecting to technology, as the new Google Hotel Ads app shows nightly price trends. Experts at a reputed San Diego SEO agency provide an insight to this new technology.

This application is available with a mobile widget, and it is activated when you begin to search for hotels. You can look at your destination and dates to find the fluctuations in pricing. The application shows weekly fluctuations with high and low numbers of different hotels and sites that offer amenities, and these numbers continue to fluctuate as the demands in travel increase or decrease. By using this widget, you can tap into savings with real time results. You can also receive the daily average of the destination you are interested in, so you can properly prepare.

Not only can you filter the results with pricing, but it is also possible to look at the hotel ads for your unique interests. If you require specific amenities, you can change your search. The hotels you are interested in can be contacted directly from the Google search, cutting the amount of time it takes to search for your stay. More important, it targets the needs you have during your travels so you can relax and enjoy your vacation.

Now you can use technology to stay in your budget while you are traveling. This innovative search tool guides you to the proper amenities while helping you save money. With the new Google ads available for mobile devices, you will have more money for your trip while enjoying luxurious hotels at the best available prices.

If you’re running a hotel business and looking to benefit from this new feature on Google, turn to Saba SEO. As a reputed San Diego search engine optimization company, we specialize in designing comprehensive SEO strategies, customized PPC ads, and other marketing solutions for a variety of industries. For over 10 years, we have helped several businesses benefit from winning digital marketing strategies, enjoy higher conversion rates, and manage their online reputation. Call us at 858-951-1717 to learn about our marketing plans.

A Fresh Perspective on SEO for B2B Companies

Keywords will always have a place in SEO in one form or another. However, getting the most out of your business-to-business engagement efforts online involves more than just focusing on your keywords. To increase your website traffic, you may need a fresh perspective on what SEO for B2B organizations entails. San Diego search engine optimization experts share a few SEO tips for B2B companies.

Have a Broad Online Presence

To see why this matters take a look at what comes up for your business on search engine results pages. It’s not just going to be the link to your website anymore. It’s also going to show everything that is online about your business. This makes it important to have a broad presence online that includes:

  • Organic and paid search efforts
  • Social media interactions
  • Blog content
  • Mentions on relevant websites other than yours
  • Online reviews and comments

Pay Attention to Your Online Reputation

Reviews, in particular, are a reflection on your brand’s reputation and a lot of B2B buyers pay attention to them. It is estimated that 60 percent of buyers go to third-party review sites before directly interacting with a business. Potential B2B buyers are more likely to click to your site if it looks like it will be a good return on their investment.

Look at the Big Picture with Digital Strategies

A lot of businesses get into the habit of having a PPC strategy that’s independent of other online engagement efforts. This plan isn’t going to work today because there is so much data out there about how people engage with your business online. Not being fully aware of how your brand is perceived online means you could be:

  • Missing potential opportunities for engagement
  • Not fully meeting the expectations of your intended audience
  • Delivering the wrong message with some of your campaigns

In a nutshell, SEO for B2B companies today is about multiple points of visibility and engagement, relevance, and the user experience. It’s very similar to what’s going on with B2C engagement. When it comes to internet marketing, San Diego B2B businesses rely on Saba SEO. From focusing on keywords and providing high-quality online content to managing your online reputation, our team can help you increase your website traffic and conversions. With our customized SEO plans and packages, you can rest assured your business’s online visibility is in safe hands. To learn about our digital marketing services, call one of our consultants at 858-951-1717 today.

Request A Free Consultation