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Month: September 2017

LinkedIn Launches a New Video Uploading Feature

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LinkedIn began testing native videos for its social network in July 2017, and they are now officially launching native video uploading. This new feature is likely part of the site’s efforts to compete with Facebook and other social networks. It will allow people to create unique profiles with videos explaining or demonstrating their skills. Adding videos to LinkedIn will also encourage people to spend more time on the site because they’ll have the opportunity to watch other people’s informational videos, speeches, or conference panels. San Diego SEO optimization experts discuss the native video uploading feature in detail.

Native video uploading is currently available for individual users, not for company pages. However, video uploading will probably expand to company pages soon. LinkedIn may also restart the video ad business they ended three years ago. Peter Roybal, a product manager at LinkedIn, said that reinstating the video ad business could be a “natural evolution” of the native video uploading.

The video uploading feature is very similar to video on other social networks. Users can record videos with the LinkedIn mobile app, or they can upload a prerecorded video. The videos will play automatically without sound, and a view will be counted after the video plays for three seconds. Three seconds is enough viewing time to show interest in a video, which helps LinkedIn’s algorithm decide how to distribute the video to other users. The length limit is 10 minutes, but LinkedIn recommends that videos stay between 30 seconds and five minutes.

So far, LinkedIn users seem to enjoy the new video feature. According to Peter Roybal, users are 20 times more likely to share a video on LinkedIn than any other type of post. Users can also see important metrics about video viewers, including their locations, companies, and job titles. Viewership is anonymous, so video creators won’t know who watches their videos. However, the demographic information can provide valuable data about which videos appeal to which industries or locations.

To learn more about the latest developments in online marketing, turn to Saba SEO, a leading SEO agency in San Diego. Our experts utilize a variety of tools and tactics to help businesses boost their online ranking. We offer customized and budget-friendly social media marketing services and SEO strategies for a wide variety of industries. Call us at 858-951-1717 to create a marketing plan for your business.

Tips for Boosting Your Restaurant Business’s Online Visibility

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With restaurants being the most frequently searched businesses on mobile devices, eateries that offer delicious meals are going to have a lot of competition online. Google is all about relevance these days, so any information related to your restaurant should target your intended audience. Consider the following SEO tips to boost your restaurant’s online visibility.

Know Your SEO Strategy

You’ll rank better if you consult reliable internet marketing service providers and develop an SEO strategy. Start by determining how you want to categorize your restaurant in various directories. Consider embracing a niche that’s more descriptive of what you offer rather than a generic category that will have a lot of competition. An effective SEO strategy also includes:

  • Researching keywords to see what people are using to search for restaurants like yours in the same area
  • Checking up on your competitors to see how they’re targeting the same customers
  • Knowing what someone looking for your restaurant is likely to expect (affordable food, specialty dishes, great atmosphere, and convenient location.)

Go Local with Your Keywords

Most restaurants target customers in certain geographic areas. Appeal to local searchers by using local keywords in your content. Naturally reference things like local neighborhoods, streets, or even common terms for area landmarks or attractions. For instance, you might say something like, “You’ll find us directly across from the Riverfront Park just off Main Street.”

Keep Your Content as Fresh as Your Food

Google loves fresh content. If you haven’t already done so, consider starting a blog and picking a few social media platforms you can manage. Photos and videos tend to get more attention on search engines than text alone. Naturally use some of your keywords in your content and the titles and descriptions you use for your photos, images, and videos.

Encourage Reviews

Reviews have a significant impact on search engine visibility and, more importantly, on what convinces someone to choose your restaurant. Make sure your restaurant’s info is correct on online review sites, and encourage more reviews by asking customers to share their comments on your website.

To boost your online visibility, use structured data to help Google generate pieces of info about your establishment that will show up in search results (rich snippets). Don’t forget to keep page titles short, descriptive, and specific to your restaurant and its location (e.g. “Brooklyn Italian dining”).

If you’re looking for new ways to boost your business’s online visibility, turn to Saba SEO. As a reputed San Diego search engine optimization firm, we offer a variety of tools and techniques to improve your ranking across search engines. From designing responsive web pages to providing fresh content, our experts can devise a comprehensive SEO plan for your business well within your budget. To learn about our online marketing services, speak to one of our consultants at 858-951-1717.

All You Need to Know About Google’s First Mobile Index

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In November 2016, Google announced their plan to start mobile-first indexing. Because more and more people are switching from desktop searching to mobile searching, Google wants to focus on mobile versions of websites. With mobile-first indexing, Google will consider the mobile version of a site as the primary source for ranking. San Diego web design professionals discuss the salient features of mobile-first indexing.

The index encourages site creators to focus on their mobile versions. Some mobile sites don’t have as much content or aren’t as easy to navigate. Now, the mobile-first indexing will promote sites with strong mobile versions and penalize sites with low-quality mobile versions.

Google tested the mobile-first indexing in 2016. Throughout 2017, they have continued testing the plan. Although they originally intended to launch mobile-first indexing in 2017, it’s unclear how much longer they plan to test before launching.

In a Google webmaster hangout, Barry Schwartz of Search Engine Roundtable asked John Mueller of Google how the testing was going and whether there were any updates. SEO experts are eager to hear news of the mobile-first indexing plan so they can know what changes they’ll need to make for their mobile sites to rank well.

Mueller did not have much news about the mobile-first indexing. However, he did assure listeners the testing was going well and that it seems like there will be a smooth transition when it launches. He said, “So the team is currently still doing various types of evaluations to kind of double-check the classifiers that we have and make sure we can recognize when a site is ready for mobile-first indexing. And that is something that is taking a bit of time.”

Although there weren’t big updates on the plan, the transition will hopefully go as smoothly as Mueller stated. SEO experts and site creators should stay alert for updates so they know when to expect the official launch of mobile-first indexing.

If you want to make your website mobile-friendly, turn to Saba SEO, one of the leading marketing companies in San Diego. Our web experts can create a responsive website for your business that not only boosts your online ranking, but also connects with your target audience and enhances your brand image. We provide affordable and customized web development plans that suit the needs of a wide variety of businesses. To create a customized, highly responsive website for your products or services, get in touch with one of our web developers at 858-951-1717 today.

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