Month: December 2019

People have a lot of choices when it comes to mobile apps today, which is part of the reason anywhere from 80 to 90 percent of the mobile applications found in app stores are abandoned by users after just one use. Today, the professionals from Saba SEO—the experts in Internet marketing San Diego companies have trusted for more than a decade—are going to put the spotlight on four ways you can boost your odds of enjoying outstanding mobile app success.

1. Be All About the User Experience

User experience (UX) should be front and center when it comes to creating a mobile app. After all, you want people to be impressed enough with your app to keep using it—and maybe even spread the word about it to others. Top-notch UX typically means:

• Having a simple, straightforward user interface
• Showing some restraint regarding how many features you include
• Including as many native components as possible to increase device compatibility

2. Make Sure You Have an Awesome Search Feature

The average attention span these days is somewhere around 5 seconds, so if you want users to remain engaged with your mobile app, make navigation as easy as possible. Having a prominent user-friendly search feature is especially essential if you have a more complex app.

3. Offer Easily Accessible Customer Support

Many mobile app developers make the mistake of thinking all they need is an all-encompassing FAQ page to take care of commonly asked questions users might have. But users tend to have more unique questions based on their own experiences with an app, so you’ll be better off if you include a customer support feature in your app.

4. Don’t Overlook the Importance of Testing

If you don’t want to have an app that’s forgotten about after the first use, don’t skimp on testing. Quality assurance is important when it comes to the nuts and bolts of your mobile application, but also consider things like:

• What your app actually looks like from the user’s point of view
• How easy it is to use
• Whether you can hold back on certain features until users get accustomed to the main ones

For top-notch advice on creating a successful mobile app for your business, call on the knowledgeable professionals at Saba SEO, a premier digital marketing, web design, and SEO company in San Diego. We’ve worked with businesses around the world to develop state-of-the-art mobile apps, websites, social media campaigns, and SEO strategies. For expert advice on boosting the revenue-generating potential of your mobile app, call one of our specialists today at 858-277-1717.

Google’s App Store officially launched in 2008. More than a decade later, 21 percent of millennials report opening mobile apps 50-plus times each day. Additionally, more than half of all mobile device users spend their time in apps. These are just some of the stats that show how much mobile app development has changed the world. The experts at Saba SEO, an industry-leading San Diego web development company that specializes in mobile SEO, explain some of the other notable ways mobile app development has rocked our collective world.

Access to Instant Info

Mobile apps give people instant access to anything they need to know about a business from any device that has the appropriate app installed on it. If you’re a business owner, you can definitely benefit from mobile apps created for any of the following purposes:

• Helping customers quickly find deals while they’re physically in your store
• Providing instant directions to your business
• Sending instant notifications to existing customers about pertinent info related to your business (e.g., new product arrivals, sale items, or instant opportunities to save)

Constant Communication

Communication has never been easier, thanks to mobile apps. They can allow your customers to check in socially when visiting your physical location, post about the amazing purchases they just made, or spread the word immediately to friends with instant messages. Mobile applications can also be developed specifically to provide personalized customer support. On a personal level, mobile apps can help people communicate by:

• Finding friends currently in-app or on social media
• Video chatting from anywhere
• Carrying on in-app conversations

Increased Productivity

Mobile apps can now be developed to handle a variety of work-related tasks in ways that are more efficient and cost-effective for businesses. They also allow employees to be constantly plugged in. Granted, this isn’t always great when it comes to work-life balance. Still, mobile apps can be much-appreciated assets when you’re on business trips or working from home.

One other way mobile app development has changed the world is by making it easier for all types of businesses to benefit from well-designed mobile applications. Tools such as Android Studio, AppCode, and React Native have also leveled the playing field by making the app-creation process less demanding and more budget-friendly.

If you need help creating a great mobile app for your business, reach out to the professionals at Saba SEO, one of the top digital marketing companies in San Diego. We help businesses all over the world develop state-of-the-art mobile SEO designs, websites, PPC campaigns, and SEO strategies. To get started on your mobile app, call one of our specialists today at 858-277-1717.