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Month: July 2021

Top 6 Social Media Platforms Your Business Should Use in 2021

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More than 70 percent of people now use social media to make purchasing decisions. This is why social media should be a part of a comprehensive online marketing strategy for any business that uses digital communication. If you’re considering which platforms are right for your business, the social media experts from Saba SEO, a premier digital marketing, web development, and SEO company in San Diego, suggest six of the best social media platforms for businesses in 2021.

1. Facebook

With more than 2 billion monthly users, Facebook is on this list because it’s a good platform for reaching a broad range of potential customers. Facebook is also appealing because of all the customer engagement possibilities it offers, including:

• Holding contests
• Announcing new products or services
• Posting short videos
• Running ads to target specific Facebook users
• Promoting website and blog content to further boost brand engagement

2. Instagram

This is one of the leading platforms for businesses that have visual elements associated with their brands or related products and services. Many of the billion-plus Instagram users are under 25, making this an especially beneficial platform if you’re targeting younger consumers. You can further boost social engagement by integrating your Instagram posts with Facebook and Twitter.

3. Twitter

With more than 350 million monthly users, Twitter’s audience isn’t as massive as Facebook’s. That said, it’s still a very easily accessible platform. For this reason, it’s a good choice for businesses looking for a platform to make quick announcements about things like new products or upcoming deals. You’ll need to be concise with Twitter content, but that can be appealing, given today’s shorter attention spans. Plus, you can include videos and even ads with this platform, and you can tweet during peak hours to further boost engagement.

4. LinkedIn

LinkedIn is the go-to platform for your business in 2021 if you market to other businesses. The 300 million-plus users on this platform tend to expect more formal content, but that can also be beneficial by allowing you to target key decision makers who prefer more in-depth, industry-specific content.

5. Pinterest

If you regularly produce new visual content, Pinterest is a social platform your business should use actively in 2021. With more than 450 million monthly users, Pinterest is heavily skewed toward women. If you get creative with how you present your pins and organize your boards, it can, at the very least, complement your other online content if this platform’s demographics don’t fully align with the primary ones for your business.

6. YouTube

YouTube could be considered the Facebook of visual content in terms of its broad range of active users. Also serving as the second most popular search engine (just behind Google), YouTube allows businesses to post and archive an assortment of video content, including:

• Product demos
• Unboxing videos posted by customers
• How-to videos and tutorials
• Behind-the-scenes videos

For more high-quality advice on social media marketing, turn to the professionals at Saba SEO, one of the most innovative providers of Internet marketing service in the industry. For more than fifteen years, we’ve helped businesses with outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d be delighted to help with your social media marketing strategy, so call one of our knowledgeable consultants today.

Ways to Attract More Customers to Your Site

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Even in today’s crowded digital world, your business’s website is what ultimately attracts new clients—especially ones looking to get a better feel for what you offer and how you operate. But it’s all that extra competition for online attention that can make it difficult for new clients to actually find your site. The San Diego web design experts from Saba SEO explain some things you can do to steer interested individuals toward your website.

Research & Update Your Keywords

Keywords are still the heart of SEO, and they put your website front and center online. If you haven’t done so already, do some keyword research to find the terms and phrases that resonate most with your target clients. With keywords, do your research by:

• Using tools like Answer the Public and Google’s keyword tool
• Tapping into your target audience data (e.g., income level, geographic location, general preferences and interests, etc.)
• Seeing what keywords your competitors are using to target the same clients

Maintain an Active Blog

A blog can be an impressively effective way to convince potential clients to check out your website. For one thing, a blog gives you a chance to showcase your knowledge of your niche or industry. Further harness the power of your blog for website traffic purposes by including links back to relevant pages on your site.

Use the Right Social Media Platforms

Social media is an equally effective way to attract clients to your website. But don’t just randomly use platforms like Facebook, Twitter, and Instagram simply because everybody else is. Do some research to see which platforms your target audience is more active on. You can then present content that’s relevant and engaging enough to encourage a visit to your website.

Explore Video Marketing

Viewers retain more than 90 percent of a message when watching a video compared to the 10 percent retention rate that’s common with text alone. This is why another way to attract clients to your website is to use video marketing, which is something you can do with:

• Online video tutorials
• Business intro videos
• Product/service demo videos
• Educational and informative videos specific to your industry or niche

Attracting clients to your website is only going to be beneficial if your site actually offers a good user experience. Otherwise, you’ll just see high bounce rates. Convince visitors to stick around and take the desired action with an inviting design that includes easy-to-use navigation features coupled with content presented in an easily digestible way.

Whether you need expert assistance with web design, search engine optimization, or social media marketing, Saba SEO can help. We’re a premier San Diego SEO company with more than fifteen years of experience in SEO, search engine marketing, and website development. Our digital marketing experts can create a responsive, mobile-friendly website for your business and provide high-quality content designed to attract new customers and boost your online ranking. Give one of our specialists a call today.

Trends in Social Media You’ll See in 2021

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Social media is one of the technological tools that’s growing at an incredible rate. It’s evident that digital marketing with social media isn’t a new strategy, but it’s constantly changing depending on the needs of its users. After the COVID-19 pandemic ravaged the world in 2020, people realized social media is an incredible platform when used appropriately. Read on to learn about some of the top social media trends for 2021, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners should prepare their online marketing strategies now to take advantage of the following predictions for the remainder of this year.

Investing in Real-Time Interaction & Content

Various social media platforms, such as YouTube, Facebook, and Instagram, offer features that allow people to attend virtual live events. This provides the opportunity for businesses to interact with potential customers from different parts of the world. Many companies have opted to facilitate online conferences through various online platforms. Rather than investing in expensive software, business owners have opted for social media, which has a large audience of people around the globe. It’s also affordable, since its costs are relatively low, and you get an opportunity to interact with millions of people.

Introduction of Social Commerce

Did you know you can establish your own shop on social media? In particular, businesses in the United States have benefited from this relatively new way of using social media. You can easily establish your shop on Facebook and other platforms and advertise your products or services via video and other types of content. You can list your prices, add methods of payment, and sell your products or services without the need to establish a physical shop.

Impactful Content

Most customers prefer reading beneficial information in short, easy-to-understand forms. This means you should sometimes focus on trimming the length of the content you post and get directly to the point. Try crafting quick hacks that can help individuals succeed. 

While short content can be impactful, some social media platforms also give you the opportunity to publish articles instead of just short posts with character limits. For SEO purposes, the general trend is toward higher word counts. Google won’t penalize you for short posts and articles, but you may get more SEO traction if you mix up your social media content by creating both short posts and longer, more in-depth content.

For outstanding social media, Internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than fifteen years because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your social media marketing strategy, reach out to our experienced consultants today.

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