Category: Business Tips

The purpose of some paid search campaigns is to encourage searchers to make a call to a particular business. An increasingly popular way to do this is with call-based paid search ads, also called call-only ads. It’s predicted that within the next few years paid search will generate more than 150 billion calls to businesses. Right now, 70 percent of consumers are already responding to click-to-call prompts that show up in mobile search results. San Diego PPC management experts at Saba SEO share a few tips on how to get more calls from paid search ads.

1. Run Call-Only Campaigns

Because many people now use mobile devices to search, it makes sense to run call-only campaigns if your main goal is to get calls to your business. Doing so will allow your ads to only be shown to searchers with the ability to instantly make a call from their device. Call-only ads will also allow you to:

• Bid on calls instead of website clicks
• Be more specific with your ad copy
• Use multiple extensions
• Use local extensions to show potential callers where you are located

2. Limit Ads to Business Hours

Most customers expect to be able to reach a business when they click a call link in a paid ad. Avoid unintentionally frustrating callers by timing your ads to run during your business hours. You can limit ads to business hours on Google within Edit Campaign Settings with the Ad Scheduling option.

3. Display Your Ads During High Search Volume Hours

Google’s Ad Scheduling feature can also be used to increase your budget for specific times of the day when searchers are more likely to call your business. For instance, a pizzeria might opt to display its ads during busy weekday lunch hours. You can display your ads during high search volume hours with the help of Google Analytics’ Hour of Day Report.

4. Add Some SEO Power to Your URL

With call-only ads, your headline is your phone number, which could cause some issues with online visibility. Consider using a call to action or keyword in your displayed URL to add some SEO power to your URL.

5. Bid High to Gather Data

Bidding higher with new paid call campaigns can generate useful data. You can then use the new insights and data obtained to optimize your ads better. Plus, it’s easier to start on top with call-focused ads instead of trying to work your way up with low volume keywords.

6. Target Searchers Ready to Take Action

If you want people to call after seeing your ad, make sure your ad copy is aimed at searchers ready to take action. Further increase your odds of receiving calls from customers by adding keywords likely to inspire calling, which means using location-based keywords and words, phrases, or calls to action targeting searchers with high intent. Some other tactics you might consider include:

• Displaying your ads in areas around your business’ physical location if you want to use calls to encourage in-person visits
• Creating a good caller experience (e.g. short phone menus, automatically directing calls to the right person or department)
• Using paid search data to retarget callers who didn’t take the desired action

Finally, run some test ads to ensure you’re on the right track with your ad copy. By running smaller campaigns with short durations, you can gauge your results before expanding your call-based campaigns. Since call ads have fewer characters, you should consider focusing on different keywords or calls to action. Google has a call reporting option you can use to measure the performance of call extensions and call-only ads to get a better idea of your ROI.

To create catchy and compelling call-only ads for your business, call Saba SEO, one of the best marketing companies San Diego has to offer. We have a team of expert writers to write unique and high-quality content as well as SEO specialists to ensure your ad is optimized across all search engines. For the past ten years, our experts have designed comprehensive and customized digital marketing strategies for businesses all over the world. If you need help creating online content for your business, reach out to us at 858-951-1717 today.

Claiming and verifying your Google My Business (GMB) listing is one of the easiest ways to improve your local SEO. GMB-verified businesses are more likely to show up in the Local Pack, Google Maps, and organic rankings. If your business qualifies, you can claim your GMB profile for free and list information like your phone number, address, and business hours.

After claiming and verifying your profile, you can optimize your GMB listing. Optimization will help you reach more potential customers and provide valuable information to searchers. San Diego SEO internet marketing experts at Saba SEO share three tips on optimizing your Google My Business listing.

1. Complete Your Profile Entirely

You should answer all of the questions on GMB when you fill out your profile. The more information you provide, the easier it will be for potential customers to contact you or visit your business. It’s also important to check your profile regularly to make sure the information is still accurate. Anyone can change your information by clicking the “suggest an edit” option on the listing.

2. Use Google Posts

Google Posts are short, small ads that can be included in your GMB profile. You can add photos, links, or a call to action in your post. If you’re having a sale, you can create an event post to advertise. In case you have a new product, you can upload a picture and a link. Google Posts will stay up for a week, so they’re a great way to share current news about your business.

3. Respond to Reviews

Positive reviews can improve your search rankings and increase customer trust. Almost all online searchers read reviews for local businesses before deciding to become customers. You can encourage customers to leave Google reviews and respond to these reviews to show them you care. Respond to positive reviews by showing your appreciation, and reply to negative reviews by sincerely apologizing to the customer and providing contact information so you can discuss the matter offline. Some people just like to leave nasty reviews, but responding to each review professionally can boost your image.

If you want to boost your online ranking, turn to Saba SEO. We offer customized and high-quality search engine optimization services San Diego businesses and companies all over the world can count on. Our experts can devise a comprehensive digital marketing plan for your business, which includes SEO, social media management, PPC, web design and development, and other services. For over ten years, we have helped businesses all over the globe increase their online ranking, attract more customers, and boost their conversion rates. To schedule an appointment with one of our digital marketing experts, call us at 858-951-1717 today.

Increasing traffic to your site is the first step to boosting your sales. Fortunately, there are many strategies that can bring more visitors to your site. Digital marketing experts at Saba SEO share three ways to increase your website traffic.

1. Invest in Search Engine Optimization

SEO is one of the best ways to reach a target audience. People who find your site through a search engine are already interested in your product or service, so they’re more likely to convert than random visitors. You can incorporate SEO strategies into your site by reading some tutorials online, or you can hire an SEO expert to boost your local and organic search rankings.

2. Consider Guest Blogging

When you guest blog on a popular site similar to yours, you can reach that site’s audience and convince them to visit your website. You may have to reach out to several site owners before someone lets you guest blog, but it’s definitely worth the effort.

3. Use Social Media

Most people are active on at least one social media platform, so these websites are a great place to expand your audience. On Facebook, you can find pages or groups that are relevant to your product. Engage with users, but don’t spam them with business promotions. When you get an opportunity, direct their attention to content on your site.

You can also create an Instagram account for your business. Use hashtags whenever you post pictures, and interact with other users on the site. Businesses on Instagram generally follow a 3 to 1 ratio, which means they make three value posts between every promotional post.

Snapchat is another way to promote your business and engage with potential customers. On Snapchat, you can also document some of the behind-the-scenes aspects of your business, which can help your audience get to know you and relate to you.

Hiring a professional SEO agency is one of the best ways to boost your online traffic. When it comes to choosing a reliable search engine optimization andweb development company, San Diegobusinesses and companies all over the world trust Saba SEO. Our experts use a variety of white hat tactics to boost your online ranking, increase web traffic, and improve your conversion rates. We offer comprehensive digital marketing plans that include SEO, web design and development, content writing, and social media management services to enhance your outreach. Call us at 858-951-1717 to schedule an appointment.

Consistency is one of the most important factors in marketing for small businesses. Most goals in life require consistent efforts to achieve, and online marketing is no exception. However, many small manufacturers neglect their online marketing.

It’s common for websites to be created and then abandoned or for business owners to enthusiastically use a marketing strategy for a few months before stopping completely. Here are three marketing tactics that work effectively for small manufacturing sites as long as they’re used consistently, brought to you by providers of high-quality internet marketing in San Diego.

1. Perform Maintenance Regularly

Many manufacturing websites are extremely out of date or even completely broken. As the internet evolves, your website needs to adapt to keep up. For example, there are far too many small business sites that include built-in Flash, which doesn’t work in some browsers and requires a plugin that many site visitors don’t have. Because these sites are so out of date, the businesses are likely losing their potential customers.

Check your site at least once a month to make sure everything is up to date. Update any software or plugins regularly, and make sure your site’s forms work correctly. Click on all of your site’s links to make sure they redirect to “live” pages. Check Google Analytics to make sure your site traffic hasn’t suddenly declined.

2. Add Content

It’s usually best to start with a few highly-searched keywords related to your business. Use these keywords to come up with content ideas, including FAQs, blog posts, and technical information pages. Stay up to date on which keywords are currently popular, and see what content similar businesses post on their sites. Try to add one or two pieces of content to your site each month.

3. Market Constantly

Adding content with keywords can help your site show up on search engines, but it’s important to consistently use other marketing strategies as well. One option is to create an e-newsletter that includes links to your website. You can also create a social media presence for your business, which provides plenty of opportunities to link to your site.

Online marketing is an ever-evolving field. If you need help staying ahead of your competitors and increasing your business’s online presence, turn to Saba SEO, a San Diego web design company you can trust. We have a team of digital marketing experts who can design comprehensive SEO plans, responsive websites, and focused social media campaigns to increase your visibility. For over ten years, we have helped businesses all over the world benefit from customized online marketing strategies. To learn about our quality-assured services, call us at 858-951-1717 today.

There’s constant competition when trying to sell to anyone online, especially when the potential customer is another business. Short-term tactics that can produce spikes in traffic are sometimes viewed as questionable by search engines. Highly targeted paid campaigns can be effective, but also expensive. However, there are a few ways to market your products to other businesses better and boost your B2B traffic. San Diego web design experts share a few tips on increasing B2B traffic exponentially within a short timeframe.

Check Out Your Competitors’ Content

Need a good starting point for increasing your B2B traffic? Check out your competitors’ top pages and their high ranking content (e.g. social posts and video content) to get an idea of how they’re targeting the same audience. Focus on:

• Your competitors’ highest ranking keywords
• The type of content that’s ranking well for them
• High ranking keyword phrases your competitors are not using

Broaden Your Topics If Your Niche Is Too Narrow

Linkable assets can quickly become scarce if you are concentrating your efforts on a niche that’s too narrow. Broaden your topics and target a larger market by exploring more generic search terms that have higher search volumes. Focusing on broader topics makes it easier to secure links from relevant sources, which could also increase your visibility on Google.

Become a Trusted Resource for B2B Traffic

Broad appeal is great for increasing traffic exposure. However, it is hyper-relevant terms that attract B2B traffic. Use your knowledge of what online searchers are looking for to create useful content that builds credibility and improves brand awareness. Make this strategy work for you by:

• Clearly identifying your target audience’s concerns so you’ll know what topics to focus on within your pages
• Exploring possibilities with rich media (video, audio, and other elements that tend to encourage interaction more than text alone)
• Working relevant keywords and terms naturally into your content
• Properly optimizing on-page elements such as title tags, page speed, URLs, and images featured within your content

Email marketing campaigns with segmented mailing lists specific to unique content interests can also boost your B2B traffic, as can increased social media interaction. While most businesses concentrate their efforts on LinkedIn, Facebook has many features that can be just as effective at getting the attention of the target audience. As for tracking results, Google Search Console can be a one-stop source for the metrics you’ll need. Finally, don’t forget to pay attention to directories within your niche to kick your visibility up a notch.

If you want to reach out to increase your B2B traffic and make your brand appealing to your target audience, turn to Saba SEO. We are one of the leading marketing companies San Diego has to offer. For the past ten years, we have helped our clients acquire more leads, boost their online visibility, and benefit from winning B2B marketing strategies. Our experts understand the dynamics of digital marketing and are committed to offering high-quality services. Talk to one of our experts at 858-951-1717 today and find out how we can help you reach out to your target audience better.

Link building is one of the best ways to improve your search rankings in 2017. In recent years, Google has made several updates to its algorithm to focus on the quality of links rather than the quantity of links. Experts at a renowned SEO firm in San Diego County share a few tips on link building in 2017.

To generate high-quality links, it’s important to consider the authority and relevance of the site linking back to yours. A highly reputable news site linking to your website will be much more beneficial than a small blogger. Also, the more relevant the site is to your area of expertise, the better.

The link’s position on the page matters as well. If the link to your site is embedded within a blog or article, Google’s algorithm will give it more weight than if it appears in the footer of a webpage. The anchor text can also impact your search engine rankings. If a site links to you with a keyword relevant to your site, it can boost your rankings.

To generate links from third-party sites, you can utilize some strategies in your content creation and outreach attempts.

Visuals

Images, charts, and infographics are great types of content for generating links because they’re completely unique to your site. Every time someone shares your visual content, you could get a link.

Lists

List posts include valuable information in an easy-to-read format, and they help generate backlinks.

Original Data

If you provide original data or research, anyone who wants to use that data will link to you. Articles or blog posts with original data include plenty of specific pieces of information that a wide variety of websites could use and cite.

Email Outreach

One helpful way to generate links is to find a site with similar content to yours and send them a personalized email. Let them know you enjoy their content and have created similar content on your site.

When it comes to generating backlinks, creating high-quality content, and boosting online ranking, businesses rely on Saba SEO, a leading search engine marketing agency in San Diego. As a premier Google partner, we utilize the latest tools and techniques to increase our clients’ online outreach. For over a decade, we have helped a variety of businesses benefit from winning online marketing strategies. To learn about our digital marketing plans and packages, get in touch with us at 858-951-1717.