Saba Digital Marketing

Saba SEO Logo
Request A Free Consultation

Category: Digital Marketing

What’s the Point of Blogging?

Posted on by admin@saba4321

Blogging isn’t just for people who love to write. While it may be tedious for a San Diego business owner to update a blog on a consistent basis, doing so is necessary for a variety reasons. When you consider the different ways in which businesses can market themselves online, including pay-per-click ads (for immediate reach) and buying email lists (which you shouldn’t do in the first place), your marketing expenses could run you out of business.

Blogging is the easiest way to create relative content that your readers enjoy, and the content you create is the backbone of your online marketing campaign.

Driving Traffic to Your Website

Assuming that other search engine optimization aspects of your website (meta tags, URLs, images, structure, etc.) have all been correctly optimized, updating your blog will help drive relevant visitors to your website.  Every time you write a blog post and upload it to your website, Google and other search engines index it. Search engines like websites that are updated regularly because it tells them that your website is active and relevant for browsers.

Once you’ve built up a social following, your blog posts will help increase your audience on networks like Facebook and Twitter. Each blog post you create and share via social media will likely be shared by your loyal followers to their friends. This is a simple and affordable way to increase your brand online and grow your potential customer base.

Convert Potential Customers

Strong blog content that is written to target a specific customer base will help increase conversion rates. Converting customers is done by creating a strong “call-to-action” at the end of the post. The call-to-action normally directs the customer to click on a link and fill out a form. Once the customer fills out the form and submits the information, you can now market to them directly via email.

Customers Crave Value

The Internet has given businesses a generation of customers who look beyond generic advertising methods. As a business owner, you must move away from the “in-your-face” marketing of the past and concentrate on giving your customers something of value that they enjoy.

Beyond trying to convert customers, a high quality blog can result in a large and loyal following. Also known as a “community”, your loyal fans will often do the marketing work for you. From recommending their friends to sharing your content and acting as repeat customers themselves, you’ll be surprised at the free publicity a few hours a week of writing can do for you.

For more information about why businesses should blog or for help blogging to promote your business and SEO efforts, reach out to Saba, Inc. today. We are a trusted online marketing company in San Diego that is committed to helping businesses from all industries thrive in the online world. Call us today at 858-277-1717 for a free website analysis or consultation.

5 Key Differences between Marketing and Sales

Posted on by admin@saba4321

Due to some overlap in goals, many people assume that marketing and sales is the same thing. However, this is not the case. Today, Saba Inc., a trusted online marketing company in San Diego is going to share some of the key differences that marketing departments have from sales teams.

  1. Marketing is macro-targeted

    One of the biggest differences between marketing and sales departments is their intended audience. The marketing department’s goal is to target entire demographics of people to get them interested in their products. Alternatively, a salesperson’s job is to target specific individuals and convince them to make a purchase.

  2. Marketing generates leads that sales converts

    Overall, the job of marketing is to generate leads that the sales department can act on. For example, a marketing department may advertise a new mobility scooter to senior citizens. Due to the advertising, seniors may contact the company. It is the job of sales to convert those leads into actual purchases.

  3. Marketing typically comes first

    Research into marketing possibilities is usually one of the first steps of the research and development process for a product. If a product cannot be properly marketed to a subsection of consumers, it will never make it out of the research phase. The sales department only comes in later when the product actually exists and can be sold.

  4. Marketing is a longer term strategy

    Marketing is about a bigger picture with a longer view. Some marketing proposals may include multi-tiered advertising campaigns that span everything from print ads to pay-per-click strategies. These are often carried out over a few months, with very successful campaigns lasting for years. Alternatively, a sales person needs to focus on the imminent concern of moving product as quickly as possible.

  5. Marketing is more about branding

    Marketing shapes the branding for a company and its products. For most people, advertisements are the way consumers are informed about a product, and it will go on to shape their attitudes and feelings about the brand. While sales personnel can also affect branding, their influence is not as eminent.

The above are just some of the differences between marketing and sales, two vital pieces of the business model that should be used to support one another. To learn more about marketing your business in today’s online world, reach out to Saba Inc. We offer a wide range of services that can be customized to your needs including search engine optimization, ppc management, web design and development and mobile app development. Call us at 858-277-1717 and schedule a complimentary website audit or simply have a conversation with one of our marketing specialists.

Request A Free Consultation

    LEARN MORE