Category: Digital Marketing

For some companies, a well-rounded marketing strategy includes live events and in-person interactions at trade shows. Since COVID-19 has put a stop to such activities, digital marketing is more important than ever. This is also true for smaller businesses that normally rely on word of mouth to draw customers in. Here’s a closer look at why many companies are embracing digital marketing to survive COVID-19, brought to you by Saba SEO, the experts in Internet marketing service businesses rely on for high-quality assistance with all aspects of marketing in today’s ever-changing world.

Digital Marketing Is Cost-Effective

Many larger companies that are now dealing with canceled events and the related financial impact will be able to absorb their losses thanks to flexible cancellation policies or insurance coverage. But they’ll still need to find a cost-effective way to reassign their marketing budgets.

Digital marketing is an ideal solution, since it often has a high ROI because everything can be tracked and assessed. Consequently, businesses that normally aren’t all that reliant on digital engagement may soon find themselves investing in:

• Social media engagement
• Search engine optimization
• Content marketing
• Email and/or paid ad campaigns
• Influencer-led campaigns

B2B Clients May Be Leery about In-Person Engagement

Even after the coronavirus pandemic subsides, B2B clients may still be hesitant about conducting in-person meetings. Digital marketing allows businesses that cater to other businesses to explore options with virtual or digital forms of engagement.

Home-Based Activities Are the New Normal

Because of the boost in remote working due to COVID-19 guidelines, many companies are looking to beef up their digital connections. Numerous businesses are already looking to reach out to audiences now largely confined to their homes by updating existing websites, launching new e-commerce channels, and creating new digital campaigns for social media to adjust to the increase in home-based activities.

Granted, many companies that normally host live events will once again shift their budgets back to such things when it’s safe to do so. In the meantime, digital marketing is appealing because of the many creative options for engagement it presents. For instance, 3D virtual events and live social platforms can be acceptable substitutes for in-person engagement.

If you need a digital marketing plan that can enable your business to adapt quickly during a crisis, turn to Saba SEO, a San Diego SEO agency you can trust. For over a decade, we have offered customized, high-quality digital marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratio. Our experts stay up to date on all the latest trends in digital marketing and offer quality-assured services. To learn about our Internet marketing plans and packages, give us a call at 858-277-1717 today.

The COVID-19 pandemic has caused unexpected challenges for businesses of all sizes across the world. The combination of stay-at-home orders and massive layoffs has led to a dramatic decrease in spending, and many business owners are struggling to stay afloat during the crisis. As you try to find ways to tighten up your budget, you may decide to cut back on your spending for Internet marketing. San Diego business owners should consider these three things to maximize their marketing results while reducing their budgets due to COVID-19.

1. Paid Search

Most people are only looking to buy essentials during the pandemic, so search demand is down overall. Unless your product or service is an essential need during this time, it may be wise to reduce your paid spend. However, if your business does sell something that’s in demand, now may be a good time to focus your attention on paid search ads because bids in many industries are at an all-time low.

2. Email Marketing

Email marketing is inexpensive and effective at a time like this. Consumers may not be seeking out your business during the pandemic, but it doesn’t hurt to connect with your existing customers. You can send an email informing your customers about how your business processes have changed due to COVID-19 and telling them how they can still access your products or services online. Be careful not to turn the pandemic itself into a marketing strategy, though. Your customers want to know you’re here to help, not to profit from the crisis.

3. SEO

Many businesses are seeing performance losses with their organic SEO during COVID-19, but this is due to a temporary drop in search demand. Rankings haven’t changed, so it may be best to maintain your SEO campaign for the duration of the pandemic. When search demand returns to normal, you’ll quickly recover your site’s usual traffic.

If you need expert advice on optimizing your digital marketing plan, turn to Saba SEO, a San Diego SEO service agency you can trust. For over a decade, we’ve offered customized, high-quality digital marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratio. Our experts stay up to date with the latest trends in digital marketing and offer quality-assured services. To learn about our Internet marketing plans and packages, give us a call at 858-277-1717 today.

In-store visits dropped by 90 percent within a one-month period because of COVID-19 concerns. This is especially worrisome for businesses that normally use paid and organic results to drive in-person traffic. Even if this isn’t how you use Google Ads, there are still some ways you can benefit from this popular paid ad platform in today’s COVID-19 world. The experts at Saba SEO, a renowned San Diego web design company, share a few tips on how to get the most from Google Ads during the coronavirus pandemic.

Update Your Negative Keywords

Keyword research is more important than ever now, since panicked searchers are looking for information online related to coronavirus. Pay particular attention to your negative keyword list. Update it to reduce irrelevant traffic and avoid blowing through your paid search budget.

Use Smart Bidding

It’s not easy to keep up with shifts in search behavior related to COVID-19. One way to get the most out of your paid efforts is to use smart bidding for your Google Ads campaigns to adjust your CPC bids in real time.

Use Google Trends

This tool can be especially beneficial for your ads, since you’ll want to know how COVID-19 is affecting search habits. A special Google Trend Coronavirus Hub was recently launched for this purpose. The details you get from this tool can be used to create new ad content or adjust existing ad content.

Remarket to Past Customers

Since more people are staying at home and going online because of COVID-19, now is a good time to reach out to customers who have previously interacted with your brand or business. Go even further and shift your budget to remarketing campaigns that also target people who have already visited your website.

Get Traffic from Other Search Engines

A cost-effective way to make up for lost traffic due to COVID-19 is to include Google search partners in your campaigns. This brings in traffic from smaller search engines powered by Google along with local search engines.

Another step you can take if you have a traditional brick-and-mortar business that normally uses Google Ads is to get your business online in some manner. Even creating a basic website if you don’t already have one can be beneficial. Also, adjust your device bid adjustments if you notice more of your traffic is now coming from desktop searches being done at home.

If you need help optimizing the way you use Google Ads, reach out to Saba SEO. From searching for the right keywords to designing a comprehensive digital marketing strategy, we offer a variety of services to help businesses boost their online visibility. For more than ten years, our experts have helped organizations all over the world expand their outreach and acquire more leads by utilizing a variety of effective and targeted digital marketing tactics. To talk to one of our experts on Internet marketing and SEO, San Diego companies should give us a call at 858-277-1717 today.

Has COVID-19 impacted your website? See how Google Ads can help you get more business now. The key now is transparency and communication. Here are some ways to make that strategy shift, offered by the team from Saba SEO, the experts in Internet marketing San Diego businesses rely on for top-tier service and unparalleled industry expertise.

Updated Ad Campaigns

Your Google Ad campaign should be updated to reflect changes your business has made in response to the coronavirus. Include information on how you’ll get merchandise into your customers’ hands. Do you offer delivery? Is there a store pickup option? Details on these services must be included in your ad campaign.

Inventory

Right now, customers are seeking both mandatory and comfort items. Whether you’re selling toilet paper, hand lotion, games, or miniature birthday cakes, customers need to know what you have in stock, your prices, and when they can expect to get these items. One way is to keep track of your inventory numbers in the Google Merchant Center.

Google Trends

Keep up to date on what local customers need with Google Trends. You may not sell hand sanitizer, but you may find crafts are trending in your area, which means your hand-dyed knitting yarn could come in handy for high-risk customers who cannot drive to your store for supplies. Use this information to adjust your Google Ads.

Google My Business

Besides updating Google Ads, make sure you have a Google My Business page for each of your business’s locations. This will work hand in hand with your Google Ads. In addition, make sure all the information is complete and current.

Part of your business operations may be forced to shut down during the COVID-19 pandemic. How are you serving customers? If you have a delivery service or online shop, this is something you want updated online. If you’re open, make sure you share all the precautionary measures you’re taking to ensure customer safety. 

Whether you need a focused PPC campaign or a comprehensive SEO plan, the San Diego SEO experts at Saba SEO can help. We’re a leading digital marketing agency with more than ten years of professional experience in paid marketing and search engine optimization. Our experts can analyze your business objectives and target audience and offer customized solutions to boost your online visibility. We also specialize in social media marketing, and we’re always up to date on the latest digital marketing trends. Call us at 858-277-1717 to schedule an appointment with one of our SEO experts.

As the COVID-19 pandemic continues to spread across the world, daily life is changing for almost everyone. Most businesses need to rethink the way they operate and interact with customers during this time. Whether your company is still in full operation with employees working from home or you’ve halted all business during the pandemic, the way you approach digital marketing will have to change. The experienced professionals from Saba SEO, an industry-leading online marketing and web design company in San Diego, offer these tips for navigating online marketing during COVID-19.

1. Pause Certain Marketing Campaigns

Although you shouldn’t completely stop marketing during the pandemic, it may be wise to halt certain campaigns. For example, advertisements about a new product or service probably won’t appeal to most people right now. Instead, focus your marketing efforts on how you can help your customers through this crisis. Recognize the ways coronavirus has impacted daily life for your customers, and offer whatever help you can to alleviate some of the stress. For example, many businesses are offering free or discounted delivery for their products so customers can shop without coming into contact with others.

2. Pay Attention to Tone

The Internet has enabled communities to come together and support each other during this crisis. If you share a message about COVID-19 on your company’s social media profiles, remain optimistic and hopeful. Your customers will appreciate hearing you support your community and are looking forward to easier times.

3. Keep Your Customers Informed

Updating your customers on how your business processes have changed will reduce their confusion and anxiety about the unknown. If they know exactly what they can and can’t do as consumers, they may feel more in control during this situation. You could send out an update to your email list, post on your social media platforms, or place a banner on your website’s homepage with information about your current state of operations.

The digital marketing professionals at Saba SEO, one of the top marketing companies San Diego businesses trust for integrity, unmatched expertise, and outstanding service, can help you revise your digital marketing strategy in a smart, responsible way during this time of crisis. We assist clients with social media marketing, SEO, PPC, web design and development, and Internet marketing. Call one of our specialists today at 858-277-1717.

As information becomes more digitally accessible, digital marketing will continue to evolve to allow messages to be delivered to consumers in ways that are convenient and effective. For example, global spending for mobile ads is expected to be close to $250 billion within the next few years. Keep reading to learn what the experts from Saba SEO, the specialists in Internet marketing San Diego businesses have relied on for almost fifteen years, have to say about the ever-changing world of digital marketing.

Creating an Awesome Customer Experience

Customer experience (CX) is one of the top digital marketing phrases for 2020 because today’s consumers have more expectations than ever, one of which is more personalization. Part of the reason for this is the tremendous growth of online content. Ultimately, this means CX will be front and center in all digital marketing endeavors, including ones involving: 

• Social media and blog content
• Email marketing
• Text message/in-app marketing

Embracing New Technology

Newer innovations such as chatbots and trendy applications such as WhatsApp and Marco Polo are becoming increasingly common ways to boost customer engagement and respond to customer needs. Google is also using technology to leverage search data more effectively, which means marketers have to be especially diligent about producing high-quality, relevant content.

Transitioning to a Visual World

Google and leading social platforms such as Pinterest are investing heavily in visual technology to meet the demand for visual content. It’s appealing because the human brain is naturally wired to process visual data much faster. The bottom line is that the right mix of visual and text-based content has the potential to drive home the intended message in a way that’s more memorable and influential.

Digital marketing is also being affected by the growing reliance on voice search because of voice-activated devices such as Alexa and AI-powered technology and automation. While you’ll want to pay attention to other trends, such as live video and creating content perfect for featured snippets on search engine results pages (SERPs), the one digital marketing trend that will never change is the need to be mindful of what matters most to your target audience.

If you need a comprehensive digital marketing plan, turn to Saba SEO, an Internet marketing service agency you can trust. For more than a decade, we have offered customized, high-quality digital marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratio. Our experts stay up to date on the latest trends in digital marketing and offer quality-assured services. To learn about our Internet marketing plans and packages, give us a call at 858-277-1717 today. 

There are many unknowns about the coronavirus (COVID-19). While health concerns obviously come first, it’s already becoming evident this new health concern is having a big impact on other aspects of life. This extends to search marketing. The experts from Saba SEO, one of the most highly respected San Diego marketing companies, offer this look at how coronavirus could ultimately affect search-related marketing efforts in the foreseeable future.

More Shopping from Home

Shopping from home is a trend that’s already been increasing for many years. However, concerns about going out to physical stores to make purchases will likely convince even more consumers to explore their online shopping options.

Canceled Marketing-Related Events

Coronavirus has already resulted in a huge number of canceled conferences and events, a trend that’s expected to continue, which means marketers looking to network and gather new knowledge from industry experts in person won’t be able to do so as much. On a positive note, some of these events will likely be streamed instead, which is what Google will do with their upcoming Cloud Next conference.

Less Travel

Expedia, a popular travel site, expects to lose $30–40 million because fewer people are booking trips. If your main business is somehow based on getting people to travel or gather in a physical location, it’s going to be difficult to effectively convince them to do so, at least until the spread of COVID-19 subsides. This includes hospitality-based businesses, such as hotels and local restaurants.

Product Shortages

It’s been reported that factories in China are slowly ramping up production again, which is good. However, merchants who sell Chinese products could still be affected by product shortages. High demand for certain consumer goods could also cause scarcities. Lower inventories mean fewer marketable items are available.

Economic concerns could affect SEO as well if businesses no longer have room in their budgets to hire marketing professionals. However, some SEO firms survived after the 2008 recession by reducing fees to retain existing clients. The ultimate impact of COVID-19 remains to be seen, but it’s never too soon to start making appropriate search marketing adjustments to be as prepared as possible.

For outstanding Internet marketing and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your online marketing strategy, reach out to one of our experienced consultants today at 858-277-1717.

Amazon Prime alone has more than 100 million users, and this doesn’t even include the consumers who make purchases without the Prime perks. Stats like these make it easy to see why Amazon is a platform that should be part of your online marketing efforts in 2020. As with any other marketing platform, there are some mistakes you’ll want to avoid when advertising on Amazon. Here are the top ones to watch out for, brought to you by the team at Saba SEO, one of the leading San Diego SEO companies.

Assuming Amazon Is Like Google

Don’t simply carry your Google Ads strategy over to Amazon’s paid platform. For instance, Amazon’s definition of a “broad match” isn’t the same as Google’s. Before you invest in advertising on Amazon, take a moment to brush up on how they categorize ads and terms.

Not Using Amazon’s Ad-Related Resources

Avoid the mistake of not taking advantage of Amazon ad-related resources. Two of the most useful ones are:

• Learning Console course – Completing this course will get you certified to run ads on Amazon.

• Amazon’s advertising blog – Details about new ad programs and features, case studies, and tips on how to optimize ads are just some of the tidbits to be discovered on this blog.

Being Too Quick to Tinker with Your Ads

Another mistake to avoid with Amazon advertising is making changes too quickly. For example, if you’re doing a manual campaign on Amazon, the general recommendation is to give it about 30 days to mature in terms of its performance potential. There’s also normally a two-day delay with most Amazon reports.

Not Monitoring Your Inventory

Your ads stop running on Amazon once your inventory runs out. This makes sense, given the nature of the platform, but it can also give your competitors an opportunity to take some of your market share. Err on the side of caution and adjust your ad spend if your supplies are running low.

Not doing keyword research, not investing more in ads that are giving you a great ROI, and failing to explore and test Amazon’s assortment of new ad programs and targeting options are among other Amazon advertising mistakes to avoid in 2020. Also, Amazon doesn’t have a quality score for ads like Google does, so avoid the mistake of not paying attention to your stats to see how your listings are performing.

Increasing online visibility can be a challenging task. However, the team at Saba SEO can simplify the online marketing process for you. As one of the leading marketing companies in San Diego, we offer customized, high-quality solutions for both small and large businesses all over the world. For almost fifteen years, we have helped organizations build solid brand images and attract more clients using the power of the Internet. If you want to know how we can boost your business’s online presence, give us a call at 858-277-1717 today.

When strategizing growth marketing, why decide on choosing between PPC (pay per click) and SEO (search engine optimization)? You can utilize the best of PPC and SEO together to drive traffic to your site. The San Diego SEO and digital marketing experts from Saba SEO recommend these 7 unexpected PPC and SEO strategies for growth marketing. 

1. Use Branded Keywords

Trying out some new branded keywords to outperform your competition? Start by testing new branded keywords with PPC. After evaluating the results, take that information and use SEO best practices for increased marketing success. 

2. Try Local Keywords

Have you included local keywords in your marketing strategy? Use PPC to test out some local keywords. These offer more bang for your marketing buck and can kick-start your SEO strategy. 

3. Include Negative Keywords

Avoid overpaying for PPC by including negative keywords. For instance, if your business is “window glass,” a negative keyword might be “car glass.” 

4. Create Locally Targeted Ads

Using PPC to create locally targeted ads can boost your local presence. More than half of all mobile searches are local searches. Use PPC to capture the attention of new customers. Don’t forget areas adjacent to your target area. You could corner the market by looking beyond your border. 

5. Establish Authority

Google’s latest SEO changes are all directed at rewarding sites that establish their expertise and demonstrate their authority. What does this mean to you? Sharing high-quality information with deep dives that answer questions and establish your authority is essential. Site speed, responsive design, and upgrading to HTTPS all give customers a better user experience and tell Google your business is an authority. Google ranks user-friendly sites higher than those with outdated site speed and security. 

6. Coordinate PPC & SEO

It can take six months for Google to take notice of SEO strategies. What do you do during this time? This is when you utilize PPC strategies. PPC gets the momentum going, while SEO establishes your authority. 

7. Analyze Data

Keep track of your strategic SEO and PPC moves. Note trends and surprises. Use this data to learn more about your customers and make adjustments. 

If you need focused, results-oriented PPC and SEO campaigns for your business, reach out to Saba SEO. As a leader among San Diego SEO companies, we offer high-quality PPC and SEO services, and we have more than ten years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive marketing campaign to boost your online visibility. To learn about our high-quality PPC and SEO services, give us a call today at 858-277-1717.

An effective digital marketing campaign can improve your bottom line and increase awareness of your brand. There are many directions your organization can take. Saba SEO, an industry-leading online marketing and web design company in San Diego, suggests using these 10 effective digital marketing tactics and strategies.

1. Editorial Calendar

Creating an editorial calendar sounds like a lot of unnecessary work and planning until you actually use one. You’ll find it becomes your framework and makes your job easier. Most of all, it allows you to create great online buzz for new products and major events.

2. Google My Business

Fill out an online Google My Business form for your business. Create one for every branch if you have multiple locations. Over half of all mobile searches are local searches. Get to the top with the free Google My Business feature.

3. Individualized Email Marketing

Create a sequenced email marketing program that’s based on when customers sign up. Your sales pitch isn’t going to be the same with a new customer as it would be with a regular online follower. Individualized marketing can allow you to build customers’ trust based on when they signed up.

4. Video

Whether creating video tutorials or unboxing your latest product, the use of video is increasing each year.

5. Blog

Create a blog for your site. The blog can be related to your product or the philosophy or lifestyle of the customers who use your product or service.

6. Affiliate Program

Creating an affiliate program for bloggers and organizations is a good financial investment because it allows bloggers and individuals to personally endorse your brand, which helps your SEO ranking. It also increases your brand’s exposure.

7. Influencers

Invite an influencer to promote your brand on Instagram for a day. If you don’t want to use an influencer, how about experts at your own organization? Utilize hashtags, and let that individual use his or her creativity to promote your brand.

8. FAQs

Answering questions can help your website get to the top of search engine results. Use questions customers have asked on social media or in emails.

9. Natural Voice

Because of Alexa, Siri, and Google, there are now more voice searches. These natural voice searches are different from written searches. Figure out what sorts of questions your customers are likely to ask, and use those long-tailed keywords in your text.

10. Brand Authority

When talking about SEO, it really comes down to trust and knowledge. This sort of brand authority is gold. Make sure to post high-quality content. The content must be accurate and free of grammatical errors, and it should demonstrate your deep knowledge.

The digital marketing professionals at Saba SEO, one of the top marketing companies San Diego businesses trust for unmatched expertise and outstanding service, can help you create a digital marketing strategy designed for optimal online visibility and customer engagement. We assist clients with social media marketing, SEO, PPC, web design and development, and Internet marketing. If you need help developing a digital marketing strategy that takes your business to the next level, call one of our specialists today at 858-277-1717.