Category: Digital Marketing

Cellphones have become the most valuable communication and entertainment tool. We check for messages, watch videos, and communicate effortlessly. It should be of no surprise that text-based marketing is now one of the top ways to contact your customers and present them an offer. Here are a few reasons to focus on text-based marketing, brought to you by the experts at Saba SEO, one of the leading marketing companies in San Diego.

Immediate Delivery

Once you’ve sent your message or offer, the recipient receives the message. You don’t have to worry if the text was delivered to the junk file.

Users Prefer Texts to Phone Calls

Customers prefer receiving a text to a phone call. By simply reading a text, they can avoid being interrupted at dinner or during a meeting. Instead, the text shares the offer and the receiver can act on it if interested.

Special Offers

You can customize special offers and coupons by sending your customer an SMS with an offer code and keyword. You can even customize offers for return customers and give them a better deal for being an existing customer.

Easier to Act on Offers

A text offer with a link is a faster way for a customer to purchase your product than when calling on the telephone.

Customers Don’t Need the Latest Phone

To receive a text, customers don’t need to have the latest smartphone technology. Even an old flip phone can get a text. The customer doesn’t need to download an app or navigate unfamiliar sites. Texts are simple and to the point.

Interaction with Customers

Your customers can respond to a text to ask questions and keep the interaction going, which is an opportunity to offer more services.

Compliance Is Easy

Because of the Telephone Consumer Protection Act, there are regulations on text messages. Users just need to opt in to receive a text. Asking customers if they want special coupons, information, or other services you offer is basically all you need. Giving them an opportunity to opt out of texts is always required.

Due to advancements in technology, marketing has become a complicated task. If you need a winning digital marketing strategy for your business, turn to Saba SEO. As one of the leading San Diego marketing companies, we have several years of experience in email marketing, paid marketing, and search engine optimization. Our experts can assess your business objectives and target audience and design a comprehensive marketing plan that is sure to boost your online visibility and conversion rates. To talk to one of our professional SEO Managers, give us a call at 858-277-1717 today.

Which is the better way to increase traffic to your website? Is it best to use pay-per-click (PPC) advertising, or is search engine optimization (SEO) more successful? Both can be effective in getting visitors to your site. Learning which method is ideal for your business is the key to your success. The San Diego SEO specialists at Saba SEO share a few tips on mixing paid and organic strategies to boost your online ranking.

Determine How Competitive Your Niche Is

Utilizing the Google External Keyword Research Tool can determine how competitive the search engine results (SERPs) are in your business field. By using the Traffic Estimator, you can get a good guesstimate of the cost per click (CPC). If there is a huge competition, then no amount of SEO could get you to that first page of search results.

Compare Competitors

Determining the CPC of local competition can help you strategize. SEMrush has released the CPC Map to assist you with these comparisons. The map lets you compare and calculate CPC and strategize where you could advertise more economically.

Use Branded Keywords

Using branded keywords, you can beat out your competition and win the SERP game. Consider investing in PPC marketing to make the most of these keywords. Most of all, you should plan your paid campaign before your competition takes your branded keywords first.

Examine the Competition

Examine what your competition is doing by using SEMrush’s Keyword Gap tool. You can determine when they are ranking in SEO with organic content and when they are paying for keywords.

Keep in Touch

Create a strategy to keep in touch with a client to help you build a profitable relationship. Whether you get someone to your site through SEO or PPC, you need to find ways to continue to keep in touch with them. One way is to offer an informative download or eBook that requires an email signup. Creating a valuable newsletter is another opportunity to stay in regular contact with a client or potential new customer. Offering such tools can establish your authority and make your SEO and PPC strategies more successful.

Set a Budget

In the end, your budget is going to determine whether you have to rely on good SEO or if you can invest in PPC. A minimum budget of $70 per week is needed for PPC. On the other hand, SEO algorithms change unexpectedly, and you may have to revamp your SEO strategy over and over again. Examining what your competition is doing should trigger a signal that you need to at least match their effort. Employing both SEO and PPC and making them work together may lead to your ultimate success.

Whether you need an SEO strategy or a focused paid campaign, the experts at Saba SEO can help. We are among the best internet marketing service providers San Diego has to offer. For over ten years, we have designed successful digital marketing strategies for businesses all over the world. Our specialists can assess your business objectives and target market and help you create the perfect mix of PPC and SEO that can boost your online visibility and improve your conversion rates. To learn about our high-quality services, give us a call at 858-277-1717 today.   

Creating content can be time-consuming. Content tools can help you create high-quality material and promote it. These tools can range from SEO to promotion, all with the intention of increasing your audience. What are the top content tools you should be using in 2018? The experts at Saba SEO, one of the top marketing companies in San Diego, explain how to make the most of content tools.

SEMrush

Your competitors are beating you in the Google rankings game, but how can you beat them? SEMrush allows you to see the keywords your competitors are using with just a copy and paste of their URL. Instantly, you have all of their keywords as well as your own keyword information. Best of all, SEMrush will reveal the keywords your competitors aren’t using. Equipped with this knowledge, you can now plan to create your own high-quality content and watch your Google rankings climb.

Canva

Graphics and other visuals are a must for online content. This is an opportunity to visually demonstrate an idea. Most of all, visual diagrams can break up a text and make it more appealing to readers. Canva has easy-to-use templates that only require dragging and dropping a few elements that quickly produce a professional-looking graphic.

Medium

With nearly 200 million visitors a month, Medium is an invaluable tool to bring content to a wider audience. Whether readers find you serendipitously through topics or because they are following a favorite author who applauded your content, Medium is a great way to expand your audience.

Mailchimp

Email lists are the best way to connect with potential customers. Unlike social media or other ways of connecting with your readers, email gives you an opportunity to hold on to your customer information without needing to worry if the platform will still be there in five years. Mailchimp has a lot of useful tools that can help you personalize your offers to email subscribers.

Mashshare

You’ve written your content, and now you want your readers to easily share it. Mashshare is a handy tool that makes sharing content to social media easy.

If you need help creating content for some or all of your web pages, turn to Saba SEO. Our marketing experts can help you develop a content strategy for your business that is sure to boost your online presence. For more than ten years, we have helped organizations all over the world increase their search engine rankings and develop a strong brand image. We also offer social media management, SEO, PPC, web development, and SEO services. San Diego businesses should reach out to one of our knowledgeable representatives today at 858-277-1717.

If you do an online search for “digital marketing tips,” you’ll find all kinds of advice. However, the suggestions that tend to carry the most weight come from experienced digital marketers. After all, they’re the ones who have a highly vested interest in optimizing their clients’ return on investment (ROI). They also tend to have the experience necessary to maintain healthy ROIs. When it comes to internet marketing, San Diego businesses look to the experts at Saba SEO for advice. Here are some of the top ways they typically go about getting meaningful results.

Create Impactful Landing Pages

Updating your landing pages can be a highly effective way to boost conversions and enjoy an impressive ROI. What’s more, you can have multiple landing pages that serve different purposes. As a matter of fact, brands with 40 or more landing pages see twelve times as many leads as businesses with five or fewer landing pages. A landing page is impactful if it includes:

• Clear, concise titles and subheadings
• Complementary images and graphics
• Content that addresses the intended audience’s pain point
• A compelling offer (e.g., something free or special discounts)
• A clear call to action

Enhance the Inbound Marketing Game

Chain mails and cold calls shouldn’t be part of your digital marketing strategy these days. Inbound marketing is more effective because it presents many opportunities to spread the word about your brand. If you do it right, you’ll also attract the attention of customers willing to spread the word about your brand. The basics of inbound marketing include:

• Attracting attention with effective website and social media content
• Inspiring conversions with calls to action and landing pages
• Converting leads with personalized emails, marketing automation, and similar techniques
• Maintaining customer relationships

Serve the Right Audience

If you aren’t seeing a decent ROI with what you’re doing now, take it as a sign you need to find out more about your target audience. Start by using Google Analytics to get some stats on the people who visit your website. Facebook and other social platforms can also give you some useful data on who’s interacting with your brand. It can be helpful to find out things such as:

• When your target audience is most active online
• What geographic areas your customers are coming from (if your business is location-based)
• Who’s most likely to benefit from what you have to offe

Create Buyer-Centric Content

Whether it’s in the form of social media and blog posts, videos, website content, infographics, or white papers, content marketing can be a highly effective way to increase your ROI if you have the right approach to what you present online. In a nutshell, relevant and effective content is anything that effectively educates, entertains, and informs your target audience while also building and encouraging brand loyalty.

Use Time-Based Emails

Contrary to popular belief, email marketing is alive and well, mainly because of the widespread use of mobile devices that make access easier, which is why a great way to optimize your ROI is with personalized emails that are timed to be sent when your intended audience is most likely to be checking their inboxes. The best way to do this is to spend a little more time diving into your stats to get to know your target audience. Email segmentation based on interests and relevant demographics such as age range can also help with this goal.

Leverage Social Media Interactions

Facebook alone has more than a billion active monthly users, so it should come as no surprise that experienced digital marketers often suggest using social media to optimize ROI. Successful social media interaction involves:

• Engagement on multiple platforms
• Buyer-centric actionable content
• Consistent monitoring of comments and results
• Regular communication with your followers

Keep an Eye on Your Rivals

Check out what your competitors are up to. Don’t copy their strategies, but you can certainly learn some things by finding out how they’re interacting with the same audience. There are plenty of free tools you can use to find out the following details:

• What kind of backlinks they’re getting
• How their content is being shared
• What keywords they’re using

You don’t have to be an experienced digital marketer to apply some of the tips discussed here to your own marketing efforts. Simply making an effort to understand who your customers are, what matters most to them, and what they expect when interacting with your brand can noticeably improve the results you get with the content you present online.

If you want to learn more about how to increase your ROI through marketing strategies like the ones listed above, the experts at Saba SEO are the ones to call. With more than ten years of professional experience in web design, digital marketing, and search engine optimization, we’re proud to be among the finest San Diego SEO companies. Our team can help you create buyer-centric content, understand your analytics, and implement effective SEO tactics with honesty and integrity. To talk to one of our internet marketing experts, give us a call at 858-277-1717 today.

Roughly 80 percent of all consumer internet traffic will soon involve video content, 55 percent of online users watch videos every day, and a Facebook executive predicts that the popular social platform will be all video within five years. These stats suggest just how powerful video is today and why it’s not an aspect of marketing you should ignore. Whether you’re creating videos on your own or outsourcing the task to a reputed San Diego internet marketing agency, consider the following suggestions on video marketing.

Know What Type of Video You Want to Present

For marketing purposes, there are several types of videos you can produce. With demo videos, you demonstrate how a product works. A good example is unboxing videos that show either a customer or employee taking a product out of the box and getting it ready to use.

Brand videos create awareness of your business by detailing things like your company’s vision or the types of products and services you provide. Event videos allow you to present highlights from recent company-related events (e.g. conferences, fundraisers, sponsorships, store openings). Other types of videos include:

• Expert interviews with influential people within your industry
• How-to/educational videos
• Explainer videos that solve your customer’s fictionalized problem with your products or services
• Animated videos
• Testimonial videos featuring satisfied customers
• Live video
• Virtual reality/360-degree videos that allow the scene to be viewed from every angle

Have a Plan Before You Make Your Video

Who is your target audience? What is your goal with a particular video? What’s your available budget? These are the questions that should be answered before you start producing video content. Also, know your basic requirements. Keep in mind that not all videos need to be complicated or elaborate to be effective. In some cases, all you’ll need is an appropriate setting and some video editing software.

Script Your Video

Certain types of videos, like customer testimonials, don’t need to be scripted. In fact, some powerful videos capture completely unexpected moments very effectively. However, most videos for marketing purposes need to have some type of script. When you do use a script, keep the following tips in mind:

• Start with a basic outline
• Match your audio with your planned visuals
• Clearly state the purpose of the video
• Do a table read to get the timing right for your video.

Choose Your Preferred Camera

The type of camera you use will depend on the purpose of your video. Thanks to advances in technology, it’s entirely possible to use a smartphone camera to make a high-quality video. Other times, it makes more sense to invest in high-quality equipment. Another option is to hire a professional videographer.

Pay Attention to the Audio and Lighting

There’s no point in presenting a well-scripted video with effective visuals if it’s difficult to hear or see it. It may be tempting to just use your phone’s mic, but don’t. You could end up out of range or pick up background audio you don’t want in your video. Instead, use separate audio equipment to ensure you’re capturing sound the right way.

Consider using three-point lighting, which means setting things up so you’re capturing the subject in the best light and softening shadows. If you get the key light set up correctly, it should be able to serve as your only light.

Shoot Extra Footage

Shoot some extra video footage so it’s easier to put things together during the editing process. It’s easier to get rid of extra footage you don’t need than it is to do a reshoot because you need more video. With scripted videos, it can be helpful to do multiple takes with slight variations so you’ll have more choices during the editing process.

Determine How to Distribute and Use Your Videos

After you’ve done your editing and recorded any necessary voiceovers, determine where you want to present your video content. For instance, you might want to place it on visual social media platforms like YouTube, Instagram, Vimeo, or Pinterest. Also, determine how you want to use your videos. For example, you can use a great brand introduction video on your website’s homepage to attract customers at the beginning of the buying process.

As should be the case with any type of content you present online, videos used for marketing purposes need to have a clear, concise message to be effective. The content should also be in line with the general tone and message associated with your brand. Lastly, your target audience needs to be kept in mind if you want to produce video content that helps you achieve your marketing goals.

Whether you need a high-quality video or a responsive website, the team at Saba SEO can help you out. We are the best SEO company San Diego has to offer, with over ten years of professional experience in digital marketing. Our experts can create a comprehensive marketing strategy for your business that is sure to increase your online visibility and help you build a solid brand image. We specialize in video production, search engine optimization, content development, paid marketing, and social media management. To schedule an appointment with one of our experts, give us a call at 858-277-1717 today.  

If you’ve ever looked at a product online, closed your browser, and then seen ads for that product all over the web, you’ve probably been the subject of retargeting. The online marketing strategy involves advertising to people who viewed a site or product but clicked away without converting. The experts at Saba SEO, a leading San Diego SEM company, explain how retargeting works.

Only about 2 percent of site users make a purchase on their first visit. Retargeting allows you to reach the other 98 percent. Although most people don’t convert initially, seeing reminders about the product or service may convince them to revisit your site. It’s likely that many of the people who clicked away from your site are still interested. They may have just gotten distracted during their browsing session, or they may be waiting to make a decision. With retargeting, you can make sure your site is still on their minds. Your targets might click on your retargeting ad when they’re ready to buy, or they might click on your site when they see it on the search engine results pages.

Retargeting works by using a small, simple Javascript code. The code doesn’t affect the site’s performance or the user experience, but it places an anonymous cookie in your visitors’ browsers. Then, your retargeting vendor serves ads to your visitors when they visit other sites.

The retargeting technique is effective because it focuses on people who have already shown interest in your site and are familiar with your brand. Depending on your product or industry, you can use specific retargeting strategies to get as many conversions as possible. For example, if you’re a clothing retailer, you can segment your visitors based on the articles of clothing they viewed. People who looked at shirts will see ads for shirts, and people who looked at pants will see ads for pants. Usually, the more specific you get with your retargeting, the more effective it can be.

There are many third-party retargeting platforms that will implement your retargeting campaign. You can also do retargeting through social media sites like Facebook and LinkedIn. With social media retargeting, people are more likely to share or reply to your ads, which can make you more visible to other potential customers.

While other marketing strategies are important for driving traffic to your site, retargeting can be an effective way to increase conversions, build a stronger brand association, and ensure your site visitors remember you.

If you’re in need of a focused retargeting campaign, turn to Saba SEO. We are among the leading San Diego marketing companies with over ten years of experience in search engine optimization. Our experts can monitor your website traffic and create a digital marketing plan to increase your engagement and conversion rates. By working with us, you can increase your business’s online visibility and develop a solid brand image. To learn about our high-quality search engine marketing services, give us a call at 858-277-1717 today.

The way media is presented online for marketing purposes has evolved over time with advances in technology and search engine updates. For this reason, you’re more likely to benefit from a converged media strategy, which is an online marketing plan that includes owned, earned, and paid media elements. The San Diego SEO specialists at Saba SEO explain these three types of media in detail.

Owned Media

Owned media refers to digital assets or platforms within your control. Common examples include your web content, emails, and blogs. Search engine optimization (SEO) efforts can make owned media an important asset. Proper use of structured data, useful content for featured snippets, content presented elsewhere (like on your social media pages), and well-researched keywords used naturally within content can boost your site’s performance and visibility. Common owned media metrics to keep an eye on include:

• Total traffic numbers and unique sessions
• Organic keyword rankings
• Referring domains (sites associated with your backlinks)
• Link popularity (citation flow)
• Website trustworthiness based on link quality (trust flow)

Earned Media

Earned media is free publicity for your business or brand that has a positive influence on how searchers interact with you online. Examples of this type of media include press mentions of your brand, links leading back to your content, and positive online reviews. Strategies that can help your business benefit from earned media include:

• Reaching out to online influencers
• Building mutually beneficial relationships with digital publications relevant to your niche or industry
• Writing press releases with newsworthy info about your brand.

Citations, brand mentions, and publicity value of media events are among the key earned media metrics. Be proactive with your efforts to earn media attention online by doing things like guest blogging. It’s equally important to address negative reviews before they damage your online reputation.

Paid Media

Paid media involves ad placement in exchange for payment, and the main purpose of this type of media is to drive more traffic to your website to increase conversions. Paid media can be grouped into three categories:

• Search ads – These are paid ads that appear above organic search results on search engine results pages. Google Ads (formerly AdWords) is the best-known example of search ads.

• Display ads – Also referred to as “banner ads,” display ads can appear on websites, social media pages, or apps. They’re more likely to be effective if included on trustworthy websites with relevant content. Some advertisers prefer to place such ads on competitors’ sites.

• Social media ads – These are paid ads that appear around the content on various social media pages. Social media ads can also appear in feeds and other places on social sites where the target audience is likely to view them.

Integrated strategies that include owned, earned, and paid media efforts are important because of the many ways online content is consumed these days. A multi-faceted approach with media makes sense for many businesses. There’s no secret formula for finding the right mix with a converged media strategy. However, knowing exactly who your intended audience is and having clearly defined goals can help you find a “media mix” that works well for your business.

If you need help creating a converged media strategy for your business, turn to Saba SEO. As one of the leading marketing companies in San Diego, we rely on a wide variety of tools and communication channels to create focused campaigns for our clients. With our help, you can expand your customer base, acquire more leads, and boost your online visibility. We offer search engine optimization, paid marketing, content development, web designing, and social media management services. To schedule an appointment with one of our digital marketing specialists, give us a call at 858-277-1717 today.

It’s estimated that about half of the world’s population uses email. Consider the increased reliance on mobile devices, and it’s easy to see why email marketing can be a smart way to boost brand awareness, encourage website visits, and generate more productive leads and conversions. Since roughly 50 percent of searchers discover websites through email, you’ll want to upgrade your email marketing game in a hurry. Experts at Saba SEO, a leading provider of online marketing in San Diego, share a few tips on how to use email marketing to improve your online ranking.

1. Boosts Your Social Signals

Search engine crawlers don’t scan emails, but the actions that result from your emails do count when it comes to your online visibility. A study found a direct correlation between the top ranking sites and social media activity. Email may be used to encourage the social interactions that affect rankings. Using email marketing to boost online ranking involves:

• Sending out emails when you have new social posts
• Including social share buttons in your emails
• Asking email subscribers to share your social links (or just including links to relevant social content in your emails to encourage sharing)

2. Retargets Website Visitors to Bring Down Bounce Rates

It’s one thing to get visitors to come to your website and another thing to get them to stick around and take the desired action. When visitors quickly leave your site, it’s called bouncing. Google considers bounce rates when determining how relevant a website is to searchers. One way to minimize bounce rates is to use your email campaigns to retarget visitors to your website by giving them an added incentive to go back and check out what you have to offer.

3. Archives and Repurposes Your Email Newsletters

If you regularly publish email newsletters, you probably have a lot of content saved up that your target audience finds interesting. Instead of letting it go to waste, create an online archive that contains all of your newsletter content. Repurpose the content where it can be ranked (e.g. as social media or blog posts), or make it available directly on your website in PDF format.

4. Requests Feedback

Reviews show up prominently on search engine results pages. Most searchers prefer online reviews over recommendations from friends, which is why anything that encourages reviews has the potential to boost your visibility. Send emails to recent customers with links back to review sites where you have a profile, as they may decide to submit their own feedback.

5. Segments Your Email Lists

Use your available data to separate your email lists into segments so you can present email content more likely to be welcomed by recipients. You can even look at things like open rates to see what email content is being read. Your email groups can be broken down based on many different factors, including:

• Previous products purchased on your site
• Age, gender, and education
• Geographic location
• Specific interests

While tactics like these can steer your current email marketing campaigns in the right direction, it’s important to plan for future email-based efforts. One way to do this is optimizing and retesting your various email campaigns and evaluating the results. You can also A/B test campaigns to learn things like what subject lines perform better. All this harvested data can be used to plan even better campaigns going forward.

If you need help with email marketing, reach out to Saba SEO. We provide the best search engine marketing, PPC, web design, and search engine optimization services San Diego has to offer. Our experts can analyze your target audience and create a customized digital marketing strategy that can result in increased leads and sales. We believe in lasting solutions and offer continual support. To schedule an appointment with one of our internet marketing experts, give us a call at 858-951-1717 today.