Category: Digital Marketing

Making people an offer they can’t refuse isn’t simple, but it’s definitely beneficial for business. When offers involving discounts, special savings, coupon codes, and other benefits are effectively presented to your intended audience, the results can include increased brand engagement and more conversions. Experts at Saba SEO, a leading San Diego SEO provider, share a few tips on how to create amazing offers that could potentially increase your conversion rates.

Know What Matters Most to Your Audience

Before considering any remarkable offer, it is important to understand how your readers interact with your brand and what motivates them. Google Analytics can tell you how long people are staying on your website, what specific pages they’re visiting, how they’re finding your site, and what actions they’re taking. Further tap into your audience’s interests by:

• Using BuzzSumo to identify popular search topics and social shares you may be able to work into some of your content
• Determining what keywords people are using to find what you’re offering with Google’s AdWords Keyword Planner
• Seeing what comments are being left on your social pages, blogs, and online review sites to identify what matters most to your audience

Use Your Insights to Determine the Right Platforms/Media to Present Offers

After you know how searchers are interacting with your brand, present offers on media platforms where your audience is most active. For instance, if most customers are visiting you on Facebook, use your posts to announce your offers. Video content that includes an offer inserted in the middle or at the end could further engage your audience. Email campaigns with carefully researched lists can be especially effective for sending offers.

Cross-Promote Your Offers

Sell your offer by making people aware of it across multiple platforms. Many consumers interact with a brand in different ways such as checking out products on Facebook and completing a conversion later after visiting the website or reading blog posts. Some ways you may be able to amplify your offer include:

• Putting your offer front and center on your homepage
• Mentioning your offer in a guest blog post
• Using timed social media posts to present your offer when your audience is most active or when you’re likely to get a better response (e.g. pizza discounts sent on Fridays)
• Using your own blog to offer content upgrades to capture email info you can use to send out additional offers

At Saba SEO, our social media marketing team can help you engage with your target audience on a group as well as an individual basis. Regardless of how you intend to present offers, we can track results to see what’s generating interest and leading to conversions. Our goal is to offer reliable and result-oriented marketing services to help you connect with your audience, increase website traffic, boost conversions, and eventually increase your search ranking. For high-quality San Diego PPC services, social media marketing plans, online reputation management, and other digital marketing plans, get in touch with us at 858-951-1717.

Using the right keywords is essential for improving your SEO and generating high-quality leads. Depending on your industry or topic, it might seem difficult to narrow down the list of potential keywords and choose the strongest ones. San Diego SEO professionals share a few tips for selecting and using the best keywords.

Consider Your Target Audience

Your target customers should be your most important consideration when choosing keywords. Consider the age, gender, and location of the majority of your demographic, and choose keywords your audience is likely to search for. Your overall content should be created with your customers in mind.

Use Long-Tail Keywords

Long-tail keywords usually have at least three words. They’re sometimes less competitive than short-tail keywords, but they’re often highly searched for. Use specific phrases that people who are planning to buy your product will search for. Your blog posts or other content will have to be very specific to use these phrases. Long-tail keywords can attract potential customers to your site and also provide them with valuable information.

Keep Up with Trending Topics

Find a trending topic in your niche, and check out some of the other content covering the topic. Utilize some of the same keywords they use in your own content. However, you should generate this content as quickly as possible to attract customers before the trend fades.

Focus on Tags, Headings, and Meta Descriptions

Your page’s title tag is a great place to include relevant keywords. The headings and meta description are also important locations for keywords. Try to put your keywords as close to the front of the meta description as possible.

Watch Your Competitors

Checking out your competition is a great way to find the best keywords for your topic. You can either utilize the same keywords as competitors who are ranking well, or you can try to use different keywords that your competitors aren’t using to draw visitors to your site instead.

Leveraging keywords to drive high-quality leads is one of the most important aspects of online marketing. At Saba SEO, our team of marketers can help you search for the right keywords, assist with keyword placement, and produce focused and high-quality content your target audience is likely to appreciate. For reliable and result-oriented search engine marketing, San Diego-based companies and businesses all across the country can reach out to us at 858-951-1717.

Having a good online reputation is critical for success. Most people search for reviews for a product, service, or location before deciding whether they want to make a purchase. If you have negative online reviews or a damaged reputation from a negative customer experience, it’s important to fix the problem as soon as possible. San Diego search engine marketing professionals share a few tips on how to fix a bad online reputation.

Be Honest

If you know a potential customer is interested in doing business with you, it’s better to disclose the negative information with them than to wait for them to discover it online. Almost everyone you work with will do a Google search of your business at some point, so be honest with them. Explain the situation responsible for damaging your online reputation, and tell them what you’ve done or plan to do to fix the problem.

Apologize If Necessary

If you have made a mistake, issuing a public apology may be the best way to improve your image. People will appreciate your decision to take responsibility for an error. Don’t make excuses if you or your business is truly at fault for your bad reputation. Explain what happened and how you plan to move forward from the error.

Work on SEO

Creating original, SEO-friendly web content will help push negative publicity out of the first page of Google’s search results. When your website or social media content fills up the first page of search results, potential customers may not be able to find negative reviews or news reports.

Hire Professional Help

A serious online reputation issue may require help from a reputation management company. Reputation management experts can create third-party sites that boost positive content and drive away negative search results. This may not be necessary, but it can be your last resort if nothing else can improve your online reputation.

As one of the leading marketing companies in San Diego, Saba SEO has helped several businesses successfully manage their online reputation. We utilize a variety of techniques to promote our clients’ prestige across different online forums. From producing high-quality content to offering effective social media marketing services, we go the extra mile in helping our clients manage bad publicity. If a bad review is affecting your search engine ranking, feel free to give us a call at 858-951-1717 and let our experts help you out.

Every industry has its share of influential people and trendsetters. With fashion, there’s Calvin Klein and Donna Karan. In the world of technology, there’s Mark Zuckerberg and Tim Cook. If you’re looking to stay updated on online marketing trends, here are some of the most renowned experts worth following in 2017.

1. Michael A. Stelzner

Host of the Social Media Marketing podcast, Stelzner is somebody to follow if you want fresh social media insights. Tweets from the founder of the company Social Media Examiner often contain updates on topics like Facebook marketing trends.

2. Andy Crestodina

Co-founder of Orbit Media Studios, Crestodina is a web design and content marketing expert who frequently shares useful marketing resources with his followers. His recommended tools and reading materials may be beneficial for your business.

3. Pam Moore

CEO of Marketing Nutz, Moore is the go-to source for the latest happenings in the world of digital marketing. Her blogs include useful tips on several aspects of social business and marketing.

4. Avinash Kaushik

Co-founder of Market Motive, Kaushik has expertise in simplifying data analytics and other complexities of online marketing. His vast achievements include writing a best-selling book on web analytics and previous roles at Intuit and DirecTV.

5. Guy Kawasaki

Chief evangelist for an online graphic design tool called Canvas and brand ambassador for Mercedes-Benz, Kawasaki routinely shares fun, informative videos. As a co-founder of the online magazine Alltop.com, he also pens a lot of articles on relevant topics like how to become better organized with your marketing goals.

6. Ann Smarty

Considered one of the top SEO and digital marketing consultants in the world, Smarty is known for defining new trends. Her followers have access to free and paid content course material along with plenty of fresh digital marketing insights.

7. Seth Godin

Founder of Squidoo and author of more than a dozen books, Godin shares thoughts about a wide range of topics from branded content and leadership in marketing to artificial intelligence. His blogs are known for their smart industry observations.

The world of online marketing is dynamic and complex. Trust the experts at Saba SEO to create winning marketing strategies for your business. As a reputed San Diego optimization firm, we believe in lasting solutions and promising results. If you’re looking for tailored marketing campaigns or in need of expert opinion on branding ideas, call us at 858-951-1717 today.

Video marketing is one of the most effective ways to connect with your target audience, boost your brand image, and gain an edge over your competitors. With the advent of popular social media platforms such as Facebook, YouTube, and Vimeo, more and more businesses are now creating unique videos with the objective of ‘going viral.’ If you’re planning to use this tool to your advantage, then here is a list of 7 important video marketing trends you need to consider, brought to you by the online marketing experts at Saba SEO.

Social media is not currently part of Google’s search algorithm. Social media platforms are routinely used by nearly 2 billion internet users over the world, and the search engine does consider what happens as a result of your social media engagement. For this reason, it makes sense to promote your content via your various social platforms. San Diego SEO experts share a few reasons why social media is important for SEO.

Getting Social Content to Creators

When it comes to SEO, the number of tweets or likes you get on social media does not make much difference. Instead, you should focus on the number of creators who see your social content. Sometimes referred to as “influencers,” these are the people who will place a link back to your social content within their content or link back to your website because they liked something you posted.

Finding an Audience That’s Actually Engaged

A brand with 5,000 followers can have more success with SEO than a brand with 20,000 followers because quantity isn’t as important as quality. Social media shares that do not inspire your audience to spread the word about your brand aren’t going to do anything for your SEO efforts.

Attracting the Attention of Creators

According to an estimate, one out of three social media users can be considered creators. However, creators capable of amplifying your message to others are sent a lot of content every day. To ensure your social content is visible to creators, consider the following measures:

• Find creative ways to share your content socially more than once
• Optimize your social snippets with relevant keywords
• Promote your content across multiple social platforms

Boosting Your Creator Conversion Rate

The last part of the social SEO equation is determining how many creators link to your brand considering the contents you post on your social media platforms. In other words, how many people are going to do something with your content that will boost your brand’s visibility? The way to win over these coveted creators is with content that’s actually relevant and useful enough to get more shares and increase conversions.

The powers that be at Google and Bing are probably thinking of ways to incorporate social signals into their algorithms as we speak. In the meantime, you can consult Saba SEO on how to use social media effectively. Our team can offer expert advice on matters such as the content you share, your overall engagement strategy, and how you can use your social platforms effectively to drive traffic back to your website. To schedule an appointment, give us call at 858-951-1717 today.

In today’s world, there are many ways to get your message across to customers. Direct mail, social media, text messages, email, and even good old-fashioned mail order catalogs can be used to get your message to the intended audience. The key to connecting with customers is to deliver your message effectively via multiple methods. Saba SEO, a leading San Diego optimization firm, wants to welcome you to the world of cross-channel promotion.

Define Your Purpose for Each Channel

The same campaign can be promoted in a different way on each channel you wish to use. Alter the wording you use on each channel to reflect how users are likely to respond to what’s presented. For instance, social media users generally don’t like to be “sold” to, so present offers without being too pushy. Conversely, people who have signed up for your emails are more likely to be receptive to a sales pitch.

Provide Multiple Methods of Engagement

Connect your channels by giving your recipients multiple ways to respond. For instance, you might send out a catalog that has an order form inside as well as your website address so orders can be placed online. You can also send out emails as part of a campaign that includes a link to your site and a phone number because some customers prefer to interact with an actual person.

Test Responses on Some Channels

A marketing campaign may start with an email and continue with a follow-up direct mailer for recipients who have shown interest, or you may send out text message alerts first to gauge interest in a particular offer before extending it to your website and other channels. Just because “everybody” is using mobile-friendly channels doesn’t mean your customers can’t also be effectively reached through other channels. Do some experimenting to see what combinations work best for your various campaigns. Regardless of the channels you use, maintain consistency with your message so your brand image is reinforced.

At Saba SEO, a trusted search engine marketing agency in San Diego, we believe in thinking outside the box to help our clients thrive. Whether it’s through cross channel promotion or PPC management, we can find the most effective way to drive more online traffic to your company’s website. Give us a call today at 858-951-1717 to schedule an appointment.

What good is your online content if no one is aware of it? You can write and produce the best web content there is, but if it doesn’t reach your target audience, there’s just no point. If you want to promote your high quality content, there’s a very simple online marketing checklist you need to follow.

Read the following infographic or contact Saba SEO at (858) 277-1717 today to learn more about effective promotion strategies from one of the leading digital marketing agencies in San Diego.

A pricing strategy, if done right, can be a persuasive tool that can convince a prospective customer to buy. In fact, it would not only convince them to buy, but also to spend a little more than they originally planned to. Following is a San Diego Saba SEO guide to creating a foolproof pricing strategy.

Normally a prospective customer who is looking online to buy something would be given a choice between buying and not buying. There would be a button on the landing page asking him or her to “Buy Now at $10.00”. The customer would have to make the decision and can easily press the back button the minute any kind of doubt sets it.

However with a simple change in the pricing strategy, you can increase the chances of engaging your customer for a little longer and increasing the likelihood of him or her buying from you.

Suppose the customer arrives on your landing page and is faced with two options. One is the basic offer that sells a bag for $10.00. The other is the deluxe offer that offers the customer a bag and a manicure kit for $11. Your prospective customer is no longer faced with a buy or don’t buy option. Instead he or she has to choose between “buy for $10” or “buy for $11 and get a little extra”.  The manicure kit for $1 more makes all the difference and means a lot to a typical customer who is looking to stretch every dollar.

Instead of thinking about the toiletries bag that he or she originally wanted, the customer is now thinking about the nail kit and probably wondering where else he or she will be able to buy one for $1. In the customer’s mind, he or she probably pegs the cheapest manicure kit at a price higher than $1.

For the customer the choice is simple: go for the deluxe offer with the toiletries bag and the $1 manicure kit, which has greater value. This works because while the customer is spending more than he or she originally planned to, it isn’t an outrageous amount of money.

This strategy works well when you give the customer a choice between regular and deluxe offers that are priced at just 10 to 15 percent over the regular price. That way it is not too heavy on the customer’s pocket and with smaller purchases it would feel like they are adding just some extra change to the offer and getting much more in terms of value.

With the second option (the manicure kit) in place, the customer not only feels like he or she is getting an added benefit, the customer also feels that if he or she does not get the kit, he or she is missing out on what is clearly a good deal.

For this strategy to work, the key is to not ask for more than 15 percent for the extra benefit. The possibilities with this pricing strategy are endless. You can use it to sell everything from couches and ebooks to online events. Customers can buy just the couch, or a couch with two cushions for a little extra. They can buy the ebook, or they can pay a little extra for games and the audio version of the book. They can watch an online event or pay a little extra for a chance to interact live with the coach.

This pricing strategy also allows you to increase your prices tactically. Since most customers will probably end up buying the deluxe offer, after a little while you can bump up the price of the regular to $11. When you do that you automatically bump up the price of the deluxe offer as well, which means you can now ask for $12.50.

This works best when you give the customer two offers, a bonus and price the deluxe at just 10 or 15 percent more than the regular. That way you don’t challenge the customer by presenting them with too many options. You also don’t put a strain on their pockets when you ask for just a little extra and give a more valuable bonus in return.

Contact the experts at Saba SEO today to learn more valuable online and search engine marketing strategies for your company. Call (858) 277-1717 for a free consultation today.