Category: Miscellaneous

Loosely defined as any unwanted material sent electronically to recipients, spam accounts for nearly 15 billion messages sent to people on a regular basis. Spam is sometimes sent in an attempt to capture IP addresses or to release virus or malware. Experts at a reputed internet marketing company in San Diego attempt to explain what makes people click on spam messages.

Subject Lines Suggest a Prior Interest

Many internet users let their guard down with subject headers that suggest the email/message is in response to something they purchased or requested. Common examples of this include “Re: Your Order,” “Please Verify Your Info,” and “Information You Asked For.”

Scare Tactics Are Used

Spammers often resort to fear tactics to try and convince someone to click. Such messages may be seasonally timed, like emails saying “Problems with Your Taxes” or “Complete Your Christmas Shopping List.” Similar tactics include suggestions that “Payment Is Past Due” or “Your Auto Insurance Is About to Expire.”

Plays on Security Concerns

Most people have a lot of apps and software programs installed on their PCs and mobile devices. Because of this, messages that appear to be “Version Updates” tend to be clicked.

Messages Are from Friends

If spam messages are opened, the sender’s information may become part of someone’s mailing list. Messages from familiar recipients aren’t red flags for most spam software, so they’re more likely to get through and be opened.

Subject Lines Suggest It’s from a Friend

Spammers may make messages appear as if they’re from friends. Informal subject lines like “Hey!” or “Check This Out!” are often used to trick the recipient into clicking out of curiosity.

The good news is that spam filters are more effective than ever. Even so, it’s best to be proactive. Avoid unintentionally passing spam on to unsuspecting friends by watching your CC lists. If you don’t recall signing up for something, do not click on an email that asks for subscription details.

By partnering up with Saba SEO, you can rest assured your online marketing campaign is in safe hands. Our digital marketing experts can create targeted marketing strategies that boost your online visibility and improve your conversions. To learn about our customized packages or how to avoid spam messages, call us at 858-951-1717 today.

Most people look up reviews of local businesses before deciding to make a purchase, which means your reviews can have a big impact on your success. All businesses get at least a few negative reviews, and a handful of complaints or criticisms are nothing to worry about. Having only positive reviews might actually make you look suspicious, as if you remove negative reviews or post fake positive reviews. One way to handle a couple of negative reviews is to try to make things right by hiring a reputation management expert. San Diego search engine marketing experts discuss the importance of online reputation management and whether or not your business needs it.

You don’t need professional reputation management for just a few bad reviews. Listening to your reviews and resolving internal issues is one of the best ways to manage your company’s image. However, you may face some serious situations that require professional reputation management such as accusations of bad services, unethical business practices, or illegal actions.

Contact an attorney if your business is accused of engaging in illegal activities. For other situations, you may just want to replace your bad press with good press. If your business is guilty of providing poor service or whatever your reviewers claim, correcting the problem is essential. Hiring a reputation management company can help you manage the existing negative reviews. Professional reputation management can also help businesses that have been wrongfully accused of poor services or bad business practices.

Reputation management is a long-term process. Your bad reviews or negative attention won’t go away immediately, and it could take months or years to improve your business’s reputation. If reputation management is too expensive, there are other options for improving your image. Staying engaged online, interacting with positive and negative reviewers, and remaining honest and transparent can help your business develop a professional and trustworthy reputation.

If you’re looking for a way to mitigate the effects of bad publicity or negative online reviews, turn to Saba SEO. We have a team of dedicated SEO professionals, content specialists, and social media experts who can create a positive campaign for your business. By creating a customized reputation management plan, we can promote your business across various platforms and minimize the effects of negative publicity. We also offer continual support to ensure your search engine ranking remains unaffected. To get the best internet marketing service within your budget, call 858-951-1717 today.

The debates over Mac versus PC and iPhone versus Android have been going on for years, and they’ll probably continue as long as the products stay in the market. While most of the debates between iPhone and Android users simply involve personal preference, there may actually be some differences between the two, one of which being how much money they spend.

San Diego search engine optimization experts explain that the debate on who spends more money revolves around the fact that iPhones are more expensive than Android phones. Even though the two cellular devices offer similar functions, iPhone users seem to be willing to spend more on a phone. Does this also apply to other purchases as well?

According to a report from Moz.com that involved data from millions of mobile sessions on iOS and Android, iPhone owners spend more than Android users. Android users spent an average of $11.54 per transaction, and iPhone users spent an average of $32.94. The spending patterns suggest that iPhone users will spend almost three times more than Android users on e-commerce sites.

Analyzing the spending patterns of iPhone and Android users could be very valuable for marketers. Since iPhone owners are likely to spend more money than Android users, marketers could begin targeting their ads toward the former. When you advertise on Facebook, you can choose to target all devices, only iOS devices, or only Android devices. Targeting iOS devices might increase your sales.

AdWords also allows you to target only iOS users or only Android users with Display Campaigns and Video Campaigns. However, you can’t target specific operating systems with the search feature.

You can use Google Analytics to target an iOS audience and create iPhone-oriented ads. iOS users are likely to click on an ad or a link that mentions the word “iPhone” simply because they have an iPhone. If you’re targeting iPhone users to increase your sales, you can create ad content that appeals to your audience.

Whether you’re targeting iPhone or Android users, you can boost your digital marketing efforts by consulting Saba SEO. As one of the leading San Diego marketing companies, we offer website and mobile app development, search engine optimization, and several other services to increase your brand’s online visibility. Our team deploys a variety of white hat tactics to help you improve your search engine ranking and target your audience effectively. Give us a call at 858-951-1717 to learn about our digital marketing plans and packages.

Google has made considerable changes in how search results are treated and served, and San Diego PPC campaign management experts are closely observing these changes. Research shows that the total shares on clicks per page of e-commerce sites have been decreasing drastically, with mobile clicks declining more rapidly than the ones on desktops.

These significant search engine changes imply digital marketers should pay close attention or get left behind. Voice assisted searches such as Siri and Alexa have a revolutionary impact on the industry and bring a significant growth in the mobile sector.

Over the last 20 months, Google has been seen placing AdWords ads on top of its search engine results page. Digital marketers can embrace the 3-pack system to ensure their results come to the top. Investing in the 3-pack system is one of the most reliable ways to ensure your page remains on top of Google search results.

The following may be the reasons organic clicks are becoming less popular:

• Ads create more demand
• More prominent ads are given bigger space
• Google Shopping shows up on more queries

To benefit from this shift in search engine dynamics, consider customizing ads to a mobile version. If your website is made for desktops, you may have to make it responsive and mobile-friendly. Since people are now using their cellphones to make web searches, consider keeping a phone tracking system to ensure all your customers’ demands are met.

If you want to make your website mobile-friendly or create an effective paid marketing campaign, turn to Saba SEO. We are one of the best marketing companies San Diego has to offer. From creating high-quality content to designing a responsive website, our team can help you increase your search engine ranking, online traffic, and conversion rate. To learn about our digital marketing plans and packages, give us a call at 858-951-1717 today.

Online searchers have different needs and demands. Some visitors will come to your site, look around, and then leave. There are also customers who add items to their carts, but then decide not to complete the purchase. Finally, there are searchers who have actually made a purchase in the past. Irrespective of their online behaviors, you can target your customers using both Google remarketing and AdRoll retargeting techniques. Consider this information on Google remarketing and AdRoll retargeting, brought to you by experts at a leading San Diego SEO Company.

AdRoll for Retargeting

AdRoll works with several advertising partners like Google, Yahoo, and Facebook Exchange. Using the AdRoll platform gives you access to several useful resources for activities like geo-targeting by location and customer segmentation.

To further fine-tune your focus, you can also exclude or target visitors to your site based on the actions they’re taking. For instance, you can create a group for visitors who put items in their cart without completing a purchase. You’ll also be able to set up advanced tracking rules. Some other appealing AdRoll features include:

• Automatically adjusting your campaigns based on when you are getting the most incremental conversions
• Interpreting analytics
• Providing “Liquid Ads” that can be used to personalize impressions based on visits to product pages
• Retargeting with newsfeed ads

Remarketing with Google

Your remarketing efforts with Google can be done through your AdWords account. All you’ll need to get started is a remarketing tag for your site. You’ll then be able to build your ads and set up your campaigns. Google allows you to create convenient remarketing lists that can separate visitors based on things like:

• The time period when they visited your site
• Which specific pages they landed on
• Those who visited other pages on your site and those who did not check out your other pages

Google also has remarketing lists for search ads (RLSA). You can use RLSA to create specific campaigns to target people who have searched for particular keywords related to your offers.

You’ll be using the Google Display Network for your remarketing efforts, which will give you access to roughly 10 percent of the internet. The potential reach isn’t as great as what you’d get with AdRoll. Still, it’s appealing if you want something you can easily set up with your AdWords efforts.

Remarketing with Google and AdRoll gives you the opportunity to persuade previous or potential customers already familiar with what you have to offer. Additionally, remarketing often means reduced costs per impression, more appealing conversion rates, and a better return on your investment.

Whether you need assistance with Google remarketing, AdRoll retargeting, or another online marketing technique, turn to Saba SEO. As a reputed search engine marketing and web design company in San Diego, we offer customized digital marketing solutions for a wide variety of businesses. Our experts can help you build strategies to retarget existing customers and acquire new leads. Give us a call at 858-951-1717 to talk to one of our online marketing professionals.

In a perfect world, all businesses would be equally appealing to customers. In reality, there are competitors that will likely rank higher than your business in Google’s local pack. Knowing why a competitor is outranking your business could help you make some adjustments to online engagement efforts. Experts at a leading San Diego SEO provider share a few tips on performing a basic local business competitive audit.

Make a Comparison Chart

Create a comparison chart of your business and its competitors in the same area. Use local pack rankings as a guide since this is what searchers see when looking for local businesses on Google. Focus on the following basic details as you get started:

• NAP (business name, address, phone number)
• Google My Business landing page URL
• Local pack rank
• Organic rank
• Organic rank among business-owned sites

Identify Anything Out of the Ordinary

Dive a little further into your stats and look for anything out of the ordinary about your competitors. For instance, a business may have a second website for the same location that’s ranking organically, or a local competitor may be redirecting visitors from another site. This doesn’t mean you have to do the same thing, but it does show you where a competitor’s traffic is coming from.

Consider Google My Business (GMB) Listing Details

Take a closer look at your competitors’ GMB listing details to get a better idea of why they achieved their ranking. Pay attention to things like the number of reviews, the average review rating, how long it’s been since a review was added, and the age of their GMB listing. Also consider:

• Keywords used in a competitor’s GMB name
• If they have their business hours in their listing
• Whether or not photos are used with the listing
• Proximity to what Google considers the centroid (center of a particular industry hub within a city)

Assess Competitors’ Websites

Get stats about your competitor’s website. Details you’ll want to know for your audit include the age of the domain, the domain authority and the GMB domain authority, links to their domain, how well their website has been optimized for search engines, and if the NAP on their site matches what they use in their GMB listing. Also take a look at the following details about a competitor’s website:

• How mobile-friendly is it?
• What is the user experience like with things such as navigation, ability to find contact info, and the call to action?
• How would you describe the overall design of their website?

With the information you’ll get from your audit, make adjustments to your keywords and website content and design if necessary, identify things your competitors aren’t yet doing to attract the attention of local searchers, and take a cue from competitors who may be doing some things more effectively than you are. Finally, see who your competitors are within your preferred geographic area since it’s always possible for the local dynamics to change over time.

Competitive audit can be one of the most challenging aspects of SEO optimization. In San Diego and several other cities and countries, businesses rely on Saba SEO for all their online marketing needs. Whether you need a responsive web design or a content audit, we can help you boost your online rankings and increase conversions and click-through rates. To learn about our premier digital marketing services, talk to one of our experts at 858-951-1717 today.

Backlinks are one of the most important elements of SEO. Generating good backlinks takes time and effort, but it can have a big influence on your ranking. If one of your backlinks disappears, it will have an effect on your site’s SEO. Monitoring your backlinks will make you aware of any changes to your backlink situation, which can help you strategize.

Bad links from spam niches that aren’t related to your business could damage your search engine rankings and harm your brand’s reputation. Google penalizes bad backlinks, so it’s important to be informed about all of your links. Backlink monitoring tools inform you whenever you get a new link, so you can make sure it’s helpful and not damaging.

Experts at a leading search engine marketing agency in San Diego discuss a few online tools that can track backlinks.

SE Ranking’s Backlinks Monitoring

SE Ranking’s Backlinks Monitoring will show you whether your links are good or bad. The tool analyzes backlinks based on Moz Domain Authority, Alexa rating, anchors, and a number of other parameters. It also includes a Search Console, which gives you information about the growth and parameters of all your backlinks. You can mark links you want Google to disregard before the search engine penalizes you for bad links.

Backlink Watch

This is a free and easy tool to track your backlinks. It will return up to 1,000 links with the anchor text. You also have the option to use Ahrefs API, which provides valuable information about your backlinks.

Monitor Backlinks

Monitor Backlinks is one of the most popular tools for keeping track of your links. You can view 10 results without registering, but the paid tool provides more results. You can see the anchor text, keyword rankings, and SEO metrics of a domain. The tool also lets you disavow spammy or low-quality links that could hurt your search engine rankings.

Monitoring backlinks is one of the most important aspects of search engine optimization. If you need a reliable and high-quality San Diego SEO services, turn to Saba SEO. From responsive web design to backlinks monitoring, we provide a range of services to help our clients boost their search engine rankings, acquire high-quality leads, and increase conversions and click-through rates. Whether you need tips on successful digital marketing or a comprehensive SEO strategy, call us at 858-951-1717 to schedule an appointment.

LinkedIn began testing native videos for its social network in July 2017, and they are now officially launching native video uploading. This new feature is likely part of the site’s efforts to compete with Facebook and other social networks. It will allow people to create unique profiles with videos explaining or demonstrating their skills. Adding videos to LinkedIn will also encourage people to spend more time on the site because they’ll have the opportunity to watch other people’s informational videos, speeches, or conference panels. San Diego SEO optimization experts discuss the native video uploading feature in detail.

Native video uploading is currently available for individual users, not for company pages. However, video uploading will probably expand to company pages soon. LinkedIn may also restart the video ad business they ended three years ago. Peter Roybal, a product manager at LinkedIn, said that reinstating the video ad business could be a “natural evolution” of the native video uploading.

The video uploading feature is very similar to video on other social networks. Users can record videos with the LinkedIn mobile app, or they can upload a prerecorded video. The videos will play automatically without sound, and a view will be counted after the video plays for three seconds. Three seconds is enough viewing time to show interest in a video, which helps LinkedIn’s algorithm decide how to distribute the video to other users. The length limit is 10 minutes, but LinkedIn recommends that videos stay between 30 seconds and five minutes.

So far, LinkedIn users seem to enjoy the new video feature. According to Peter Roybal, users are 20 times more likely to share a video on LinkedIn than any other type of post. Users can also see important metrics about video viewers, including their locations, companies, and job titles. Viewership is anonymous, so video creators won’t know who watches their videos. However, the demographic information can provide valuable data about which videos appeal to which industries or locations.

To learn more about the latest developments in online marketing, turn to Saba SEO, a leading SEO agency in San Diego. Our experts utilize a variety of tools and tactics to help businesses boost their online ranking. We offer customized and budget-friendly social media marketing services and SEO strategies for a wide variety of industries. Call us at 858-951-1717 to create a marketing plan for your business.

The purpose of meta keywords is to give search engine crawlers a clue about a webpage’s content. While this may be helpful for indexing purposes, it’s never been an important ranking factor. It’s widely known that Google ignores meta keywords, and they recently confirmed they don’t penalize for the keyword meta tag. Experts at Saba SEO discuss Google’s views on meta keywords.

Google’s Clarification

The “announcement” from Google was actually a response to a tweet from a marketer who suggested abuse of meta keywords should be a spam signal. After being asked how Google treats abuse of meta keyword tags, Gary Illyes of Google simply responded with, “It doesn’t,” implying there’s no penalty at all for spamming meta keywords.

The Demise of Meta Keywords

Just because Google isn’t penalizing for meta keywords doesn’t mean you’ll be rewarded if you stuff a lot of keywords in your web content. This is because search engine optimization has evolved since the mid-1990s when meta keywords were first being used in abundance.

In the early days of SEO, some people realized they could spam their meta keywords in an attempt to trick search engines and rank better. Google soon caught on and began ignoring them for ranking purposes. They officially announced in 2009 that they “[do] not use the keywords meta tag in web ranking.”

An argument can be made that meta keywords are essentially dead. Yahoo announced in 2009 that they don’t give much weight to this tag either. Bing followed suit in 2014 by saying meta keywords may be used to help bots target topics, but it’s not a ranking factor. You’re more likely to see the results you want by focusing on using keywords naturally in the content you produce.

Whether you need keywords or high-quality content, turn to Saba SEO, a premier online marketing and web design company in San Diego. We employ a variety of white hat tactics to boost our clients’ search engine rankings and conversion rates. Our experts can design a comprehensive SEO strategy that suits your company’s needs and objectives. To learn about our SEO services and how they can benefit your business, give us a call at 858-951-1717 today.